As one of the UK's leading social marketing and behaviour change agencies, whatever you need, you can count on the SMG team to do it right. At the heart of SMG is a small, close core team, surrounded by a national network of Associates with a range of backgrounds and expertise. This means that for any given project we can pull together the ideal team to meet your specific needs.
Conducting research to develop actionable insights to understand target audiences' behaviours and attitudes. Solution-focused research means practical recommendations for our clients. Taking research findings and using actionable insights to deliver customer-focused behaviour change campaigns, interventions, service development and organisational change.
Conducting research to develop actionable insights to understand target audiences' behaviours and attitudes. Solution-focused research means practical recommendations for our clients. Taking research findings and using actionable insights to deliver customer-focused behaviour change campaigns, interventions, service development and organisational change.
Services
SMG is one the UK's leading social marketing agencies, set up by Andy and Matt in 2009. We are a collaborative network of passionate social marketers and behaviour change experts. SMG includes a close, core team and a national network of carefully chosen Associates. This structure gives our clients access to a rich mix of skills and expertise.
If you are interested in working in social marketing and joining our growing team, please get in touch. Before co-founding SMG, Andy was Managing Director of Barkers Social Marketing. Prior to that, he was Planning and Research Director of Citigate Smarts and Director of Research at the Universities of Glasgow and Strathclyde.
Want to know more about what we do? Looking for social marketing case studies? The case studies below give some examples of social marketing and behaviour change projects we've worked on, ranging across our difference business areas. For more information on any of our previous work or your own requirement, please get in touch.
We are part of the JRS Research Consortium along with our partners Jump Research and RedTree Research. JRS is a multi-skilled, experienced consortium with an excellent track record of designing fit-for-purpose, robust research solutions to deliver actionable, insightful recommendations for our clients.
Social marketing uses principles from commercial marketing and the social sciences to change people's behaviour for the social good - to benefit both individuals and wider society. Think about some of the biggest challenges that face the world today: health issues like obesity, or environmental problems like climate change.
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