Fireplace Factory Direct
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Fireplace Factory Direct
Fireplace Factory Direct is a family run business based in Birmingham. Our mission is to provide our customers with top quality fireplaces at highly competitive prices whilst providing excellent levels of customer service. Our sales are not commission based, so there will be no hard sell and with over 40 years combined experience we are more than confident that we can fulfill your fireplace requirements.

We specialise in selling fires, fireplaces and fireplace surrounds - and nothing else, so we can focus totally on providing you with just one thing - the very best value and service. We have an extensive range of wooden, marble and stone fireplaces on display in our showroom and we also stock all major brand Gas and Electric fires.
Services
Really helpful knowledgeable staff! We've just had our gas fire replaced with a modern electric one and Stuart was really helpful with explaining our options. Fitted really quickly with hardly any mess too! Well worth a visit to their showroom! Went in today to order a new fire and fireplace. Absolutely wonderful guys who could not help us enough and the prices and quality are amazing.
We are located only 10 minutes away from the center of Birmingham to get to us from Birmingham you have to follow the A41 out of the city. Keep going up the A41 untill you see HUGHES electrical store turn left at HUGHES this is Middlemore Road. We are only 2 minutes from junction 1 off the M5 follow the A41 towards Birmingham go past the West Bromwich Albion ground on your right.
Our Birmingham fireplace showroom is easily accessed and convenient. With links from major motorways and A-roads, we're frequently a popular choice for customers from all parts of the UK. We have a wide range of fireplaces on display and our team of fireplace experts are available to help guide you, answer all your questions and ultimately help you to make the ideal fireplace purchase.
Placing your order couldn't be easier. Once you have decided on the products for you, you can simply order online, over the phone or in person at our Birmingham Showroom. Payments can be made in the same way using our 100% secure online service or if you prefer to speak to someone you can, you can pay by telephone or in person at our showroom.
Reviews (9)
Charlotte Broadhurst
Charlotte Broadhurst
Dec 28, 2021
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Two fireplaces, absolutely love them. Great service, great product thank you very much .. happy customer 😊
Nick Bullock
Nick Bullock
Dec 11, 2021
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Fantastic service. Worthwhile going into the showroom. Great choice of products. Professional and knowledgable. High standard of work. Friendly and efficient. Would 100% recommend and would use again. Thank you!
Pedro Oliveira
Pedro Oliveira
Nov 20, 2021
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I just ordered my log burner, Paul was friendly, helpful and very knowledgeable. They got great packages with all included fire places. I just Just can't wait for the installation day . 👍
Abid Aziz
Abid Aziz
Sep 26, 2021
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Just visited showroom great selection fire places allot different designs to choose from Richard very happy to help so I put in my order and deposit just waiting for the fitting day
Gifty Wiafe
Gifty Wiafe
Apr 22, 2021
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What an amazing and excellent job. I'm totally in love with our new fire. It's absolutely fabulous service from showroom to fitting. Great staffing. Would highly recommend.👍
Stanley Ashcroft
Stanley Ashcroft
Feb 25, 2021
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Just had a browse, nice friendly chap showed me around, and gave me a booklet to look at, prices only in the shop, not in the booklet, loads to choose from, lots of remote control fires, and log burner effect fires. Car parking is tight, so only go in 1 car. 3 small showrooms with a fantastic leather patchwork settee to chill out and "watch" a few fires. Just got to choose one now 🤔
Kirk Smith
Kirk Smith
Jan 16, 2017
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I found Fireplace Factory Direct on the Internet and although I do not live locally, I decided to ring them anyway. Much to my surprise I found that they would deliver to me.
The lad I spoke with was incredibly knowledgeable and answered every one of my queries in addition to suggesting options to complete my vision.
After careful consideration and shopping around I purchased from them without reservations. I was confident in them through the whole process from purchase to installation.
They were professional and got the job done at a very competitive price. I'm thrilled with my fireplace and
Ahmer Rasool
Ahmer Rasool
Jan 12, 2017
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What an amazing service and amazing products.
I stumbled upon Fireplace factory within google. I called up and spoke to Stuart, such a helpful and fantastic guy. I dropped by and checked out the fireplaces he had.
I actually needed to buy 2 so spoke to Stuart and he gave me a great deal on a couple of Bostons.
I arranged for the engineer to come and install. I was given a date very quickly and the engineer came and installed the gas pipes and then came to install the fireplaces.
The engineers came and installed the fireplaces and they did such an amazing job. So professional and quick.
I cant
Pauline
Pauline
Nov 02, 2016
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Excellent service from start to finish. Stuart was patient and accommodating especially as I kept changing my specifications ! The fireplace was custom made to my own design and included the insert, fire and hearth. Gary and Stuart did an excellent job fitting, which in itself wasn't without a few issues.
Would recommend Fireplace Factory Direct without hesitation. Thank you.