I'm a former journalist who worked for the BBC who also has over 15 years' experience working in the B2B digital marketing space. I now use my skills and expertise as a content strategist and conversion copywriter. I partner with my clients - predominantly in the healthcare and pharma, education and professional services fields - to help them attract and convert more ideal customers.
We achieve this through intelligent long content and conversion copywriting that resonates with their target personas at each stage in the funnel. My editorial background and experience as an editor of both B2B and B2C magazines in the healthcare, business, finance and property sectors means that unlike most copywriters, I understand how to write to sell and how to write to inform.
We achieve this through intelligent long content and conversion copywriting that resonates with their target personas at each stage in the funnel. My editorial background and experience as an editor of both B2B and B2C magazines in the healthcare, business, finance and property sectors means that unlike most copywriters, I understand how to write to sell and how to write to inform.
Services
An outstretched marketing manager needing campaign ideas and content for multiple platforms?. A consultancy looking to build your firm's expertise-driven online visibility and reputation?. I work with knowledge-driven companies - focusing on the healthcare and pharma, professional services and independent education sectors - to create high-performance copy that builds visibility and authority.
I worked with the consultancy to create the branding concepts and all content for a new website and also delivered the website design using a Squarespace platform. The new site now hosts the service offerings and serves as an effective content marketing platform for the practice.
Virtusa Corporation (NASDAQ GS: VRTU) is a global provider of Digital Business Transformation, Digital Engineering, and Information Technology (IT) outsourcing services that accelerate our clients' journey to their Digital Future.
Virtusa Corporation (NASDAQ GS: VRTU) is a global provider of Digital Business Transformation, Digital Engineering, and Information Technology (IT) outsourcing services that accelerate our clients' journey to their Digital Future.
As a specialist healthcare writer, I use my skills and expertise as a digital marketing strategist and conversion copywriter for my clients in the healthcare, life sciences and pharma sector. I help them attract and convert more ideal customers through intelligent long content and conversion copywriting that resonates with their target personas at each stage in the funnel.
As a B2B writer and content marketing strategist, I provide you with a full range of marketing content materials that establish your expertise, build connections and nurture leads. I partner with my clients to develop high-quality content that establishes them as thought leaders in their fields.
By understanding your industry, brand identity, audience and marketing goals in detail, I write about your business in the most positive light for the people who matter most: your customers.I focus your content to fit your unique target audience. Your business or industry comes with its own complexities, specifics and jargon.
By understanding your industry, brand identity, audience and marketing goals in detail, I write about your business in the most positive light for the people who matter most: your customers.I focus your content to fit your unique target audience. Your business or industry comes with its own complexities, specifics and jargon.
Take control of your school's marketing strategy. Feel confident with a step-by-step plan customised to your school's USP and target audience that you and your team can follow to boost your pupil enrolment, retain parents and attract the right-fit families. The landscape for private schools in 2020 has changed so much over the last decade that many independent schools are struggling to keep up.
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