Build intelligent long-term relationships with players using personalized engagement - powered by deep and rich data!. Uncover all the insights buried in your game data with deltaDNA's data mining, visualizations and reporting tools. Being able to tailor our players' experiences based on their data thanks to deltaDNA's engagement and analytics tools has significantly improved the performance of our mobile games.
It is no doubt the best analytical tool I've worked with. DeltaDNA has been an important partner for us for over five years. The unique combination of innovative technology and games industry expertise helps us make sure our games are long lasting and successful. In collaboration with them, we are always learning.
It is no doubt the best analytical tool I've worked with. DeltaDNA has been an important partner for us for over five years. The unique combination of innovative technology and games industry expertise helps us make sure our games are long lasting and successful. In collaboration with them, we are always learning.
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We are a rapidly growing arm of the Unity family situated in beautiful Edinburgh, Scotland. We provide the technology and expertise needed to make games better for the players that play them. Our offices are full of interesting people doing interesting things.
Before co-founding deltaDNA in 2010, Mark led data mining consultancy Marketing Databasics, to build and host analytical environments that increase customer value through data-driven insight.Fascinated by the potential of big data, Mark has made it his personal mission to evangelize how analytics can change the games industry by delivering player insight and personalizing game experiences.
Before co-founding deltaDNA in 2010, Mark led data mining consultancy Marketing Databasics, to build and host analytical environments that increase customer value through data-driven insight.Fascinated by the potential of big data, Mark has made it his personal mission to evangelize how analytics can change the games industry by delivering player insight and personalizing game experiences.
The deltaDNA platform provides all the tools you'll need to perfect each user's gameplay experience. Transform retention, monetization, and engagement KPIs through constant optimization. Build simple or complex targeting groups with the powerful and intuitive player segmentation tools.
Rich in-game data, collected in the platform, allows you to categorize players in sophisticated ways and build effective multi-channel messaging strategies accordingly.Messaging is most effective in-game, responding to early risk of churn or capitalizing on monetization opportunities. Integrate push notification into your player management strategy with deltaDNA's dynamic fully-featured notification toolkit.
Rich in-game data, collected in the platform, allows you to categorize players in sophisticated ways and build effective multi-channel messaging strategies accordingly.Messaging is most effective in-game, responding to early risk of churn or capitalizing on monetization opportunities. Integrate push notification into your player management strategy with deltaDNA's dynamic fully-featured notification toolkit.
The deltaDNA platform provides all the tools you'll need to perfect each user's gameplay experience. Transform retention, monetization, and engagement KPIs through constant optimization. Hit the ground running with out-of-the-box charts that demonstrate trends across a range of key metrics. Understand retention, engagement, In-App Purchase (IAP) revenues, ad performance and more, segmenting players by any combination of characteristics.
Especially immediately after install, F2P players are at a very high risk of churn. Our analysis has revealed the essential tactics to employ and avoid. These measures are more/less effective at different points in the player lifecycle and need to be implemented with. Many game-makers are hesitant in their ad strategy and therefore miss a huge opportunity to increase ad income without affecting retention.
Free downloadable guides giving you insight into deep data analytics and real-time marketing. To understand the state and direction of industry performance, we condensed the most important KPIs for games into a single representative measure - the deltaDNA index. Successful game monetization in 2019 involves spinning a lot of plates.
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