Avalanche Sports Marketing
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Avalanche Sports Marketing
Our dedicated team brings top quality, high performance specialist sports brands to the UK marketplace. Currently our principal markets are triathlon and associated sports, but we actively reach out to a much wider spectrum of sports / activities. We offer brand owners a gateway to the UK sports market.

We customise the way we market and sell our brands because each one is different and requires a tailored approach to maximise its potential. We have an established network of specialist retail partners which continues to grow as we identify new opportunities. Working closely with and supporting our stockists is critical - they have come to expect a quality service from us and we aim to provide nothing less.
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Athletes have always struggled to fuel their bodies. By the 1960s, scientists realized that drinking carbohydrate solutions during exercise increased performance. With a mixture of sugar, salts and lemonade, the first sports drink was born. But carbohydrate drinks can cause problems. Our stomachs don't cope well with high concentrations of sugar - often resulting in slower gastric emptying and GI distress.
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