Novelties
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At Novelties, we have been making cakes to all our customer's specifications for more than 21 years. With a huge range of designs and ingredients, we are passionate about creating cakes that look as good as they taste. Whether you are looking for a birthday cake, a wedding cake or a celebration cake for any event, we will be happy to create something unique for you.

If you are looking to offer something really special to someone, why not order a cake made to your specifications? If you can think it, we can make it! We can cater for people of all ages, from bright colourful cakes for infants featuing their favourite characters to more sophisticated cakes celebrating a golden wedding anniversary.
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Find the perfect cake for your special occasion. Does someone need a celebration cake? Perhaps somebody is leaving the office for a new job? Show someone how much you care and watch their face light up when you show them the absolutely stunning cake made by our expert bakers at Novelties Cakes. We can cater for birthdays (for all ages!), anniversaries, weddings and much more.
At Novelties Cakes in Luton we believe that the cake is one of the most important elements of the big day. Allow us to create a centrepiece that is truly worthy of the name. Whether you are looking for something traditional, modern or completely different, we will combine thousands of design ideas to create an eye-catching, delicious wedding cake that is uniquely yours.
At Novelties in Luton we love cakes, whether we're making them or helping you to make them! If you love cakes as much as we do then we will do everything possible to help you create the best cake you can. We stock an enormous range of speciality cake making tools from boards and boxes to gorgeous decorations and enhancements.
Reviews (7)
C. Overland
C. Overland
Jan 17, 2021
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I ordered a pink floyd themed birthday cake for my dads 60th birthday. The cake was exactly what I ordered & tasted great. The staff are friendly and it was a pleasure doing business with them .
Georgina Halford
Georgina Halford
Jul 29, 2020
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Sarah made my mother’s 60th birthday cake - it was exactly what we wanted decoration-wise and tasted lovely. She ruined my diet! Will definitely consider coming back if occasion calls.
Andrea Rodney
Andrea Rodney
Jul 01, 2020
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A huge thank you to the team at Novelties for our fabulous wedding cake!
It was absolutely stunning and you interpreted our needs brilliantly and executed them perfectly.
Not only did it look fantastic but the main cake and the cupcakes were outstanding in taste and texture!
We also can't believe what a great job you did making our wedding theme penguins come to life, so much so we've bought a display box to keep them in as they're simply way too pretty to eat!
I would highly recommend this team to anyone for any cake, for any occasion and the service they provide is second to none!
Mr. & Mrs. Smith
Mr. & Mrs. Smith
Aug 06, 2019
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Sarah made our wedding cake in May following a personal recommendation. From our very first visit to the shop, Sarah was always helpful and despite making several changes before the big day she always welcomed our alterations with a smile. The cake itself, wow! It looked incredible and was exactly what we had asked for....the fruit cake itself was soft, moist and steeped in alcohol. All our wedding guests commented on it! Thank you so much Sarah and team.
Shanu Jain
Shanu Jain
Jan 21, 2018
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Very beautiful and tasty cake... designed exactly as I suggested... :)
Anita Smith
Anita Smith
Nov 07, 2017
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Really helpful people plus done a really fantastic job on my husband's cake topper
Janet Dennison
Janet Dennison
Sep 05, 2017
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Went in on Monday with my grandaugter to get all sorts of bits and pieces to decorate Dr.Who cookies. Really lovely helpful lady served us with our little portions of coloured icings and advised us on the rest of our needs. Nothing was too much trouble. I will certainly shop there again