Speed

Businesses today really have no option when it comes to having a digital presence to create brand awareness and place themselves ahead of the competition. Digital marketing is a specialised subject, and there are many professional companies to help with this. Social media marketing includes utilising platforms such as Facebook, Twitter and Instagram.

Each has its own merits, for example, Instagram is more of a visual space and has a younger demographic. Therefore, if a company is promoting products for seniors, then the target audience is unlikely to be found on that particular platform. Search engine optimisation is critical when it comes to getting a website ranked highly in a search engine's results pages.