Here I am with my 20+ years' experience, and all round ability to lead teams, build brands, write, tackle strategy, and deliver exciting concepts for any media. Comfy chair. Smart thinking partner. Put it all together and what have you got? One contented copywriter. I love this job. And it's why I'm still doing it after more than twenty years.
B. My strategic approach. I get involved at the planning stage and probe every brief, asking "what do you want to achieve?" rather than "what do you want?". And I can whip up a persuasive presentation too. C. My ego-free attitude. No one has ever called me precious about my work. Passionate, yes, but never precious.
B. My strategic approach. I get involved at the planning stage and probe every brief, asking "what do you want to achieve?" rather than "what do you want?". And I can whip up a persuasive presentation too. C. My ego-free attitude. No one has ever called me precious about my work. Passionate, yes, but never precious.
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