We are now taking appointments for bespoke jewellery, including Engagement, Wedding and Eternity rings. Our aim is to offer high quality jewellery at affordable prices along with great customer service. Primo is an independent, family run business situated in Churchgate Mews in the centre of Loughborough.
Services
Primo is able to draw on over 30 years of knowledge and experience in the jewellery trade to provide you with exclusive, precious jewellery made to order. Because we only make to order you get exactly what you want, but at very competitive prices. Many people believe that having a ring made to order would work our more expensive than an 'off the shelf' ring, however, we are confident that you will find our prices hard to beat.
When it comes to asking that big question you want to know that the ring you choose is something special. We can work in a number of different ways to ensure the ring you give says what you want it to say. Although we have a selection of rings in stock and ready to go, many of our customers want to provide an input into the final design, adding a personal touch to a special item of jewellery that stands out from the crowd.
Primo Jewellery are working with a local jewellery designer & goldsmith to provide a specialist jewellery design service for those customers looking for something special and unique. This service allows you to sit and discuss your requirements and the design of your jewellery with the goldsmith who will actually be making it.