Chloe James Lifestyle has been a fixture on High Street St Albans since 2010. The owner, Donna Nichol, is passionate about small business and the importance of keeping the independent high street alive. It's the indies that differentiate one town or city from another. They are what make people choose to visit a place, to shop, eat, drink in lovely, individual businesses that are unique to that location.
Donna has been in retail and buying her whole working life. She loves to surprise her customers with new brands and prides herself on bringing affordable style to her audience. That's our USP! We look more expensive than we are! I absolutely love it when people come in and say 'the shop looks so lovely I thought it would be out of my price range', and then they are thrilled to find we are actually very reasonable.
Donna has been in retail and buying her whole working life. She loves to surprise her customers with new brands and prides herself on bringing affordable style to her audience. That's our USP! We look more expensive than we are! I absolutely love it when people come in and say 'the shop looks so lovely I thought it would be out of my price range', and then they are thrilled to find we are actually very reasonable.
Reviews (20)
Ray Fowler
Dec 15, 2021
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Ben Lonsdale
Dec 13, 2021
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Ben Cooper
Dec 28, 2020
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Thanks so much to Donna and the team for such brilliant service recently. I bought a lovely scarf as a birthday present for my sister, which Donna personally hand-delivered to her door, with a hand-written note, the night before.
My sister was absolutely thrilled to get such a nice surprise visit, with beautiful gift wrapping that made it all even more special. Even though we're cut off from each other at the moment, it felt like I was making a personal connection with my sister on her birthday.
It's magic little touches like these that are so important and make shopping through good local independent
My sister was absolutely thrilled to get such a nice surprise visit, with beautiful gift wrapping that made it all even more special. Even though we're cut off from each other at the moment, it felt like I was making a personal connection with my sister on her birthday.
It's magic little touches like these that are so important and make shopping through good local independent
Tracy Ross
Dec 26, 2020
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Chloe James is a fabulous clothes and gift shop in central St. Albans. The business owner Donna is wonderfully creative and also hosts a CJL fashion show each year plus lots of events in store. Everything I have bought from Chloe James I absolutely love and have worn a lot. They stock ethical brands and are passionate about looking after their clients. Highly recommend.
Abigail Ross
Aug 30, 2020
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Kris Theophanous
Jul 23, 2020
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Karen Cowan
Jul 19, 2020
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I already shopped at Chloe James for many years and it's my favourite shop. Beautiful clothes, wonderful treasures and exceptionally friendly and helpful staff. My friends and I booked a personal shopping experience with Donna. What a brilliant couple of hours we had, Donna encouraged us to try on different clothes that we wouldn't necessarily be… brave enough to if we were shopping on our own. Donna was honest when something didn't work but then came up with fantastic alternatives. We were never under any pressure to buy so we were relaxed and really enjoyed ourselves. We are already planning
Caroline Hurley
Jul 11, 2020
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I just want to say thank you for such an enjoyable “shopping by appointment” visit to Chloe James Lifestyle today. Such a friendly helpful team, well organised safety procedures and of course a fantastic collection of affordable stylish pieces to choose from. Love my new purchases, a real summer boost. Would thoroughly recommend! Thanks again xx
Amanda Palmer
Jul 08, 2020
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I just wanted to say what a fabulous time I had a couple of weeks ago when I booked one of your personal shopping appointments. The lovely Mel was on hand to give me loads of advice and she is truly an amazing personal shopping assistant. She had me trying of things I would have never picked up myself. She even got me to try on a pair of jeans -… I never thought I would fit into a pair of Chloe James jeans, but to my surprise I did and I absolutely love them. The only problem I had was that I spent far too much money!! Please pass on my thanks to Mel and I have worn all my new purchases
Isabel Rios
Jul 07, 2020
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Just wanted to say that the ladies at the shop are amazing, especially Melanie who was my personal shopper today. I had a fabulous shopping experience, which was so uplifting. Bought some great pieces and I look forward to wearing them.
I would really recommend booking your personal shopping appointment as it’s so nice to have the upstairs all to yourself. I felt very spoilt 😍
Thanks again ladies 🥰 🛍
I would really recommend booking your personal shopping appointment as it’s so nice to have the upstairs all to yourself. I felt very spoilt 😍
Thanks again ladies 🥰 🛍
Victoria McDonald
Jun 22, 2020
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Brian Palmer
Jun 22, 2020
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Had a great time on Sunday at Chloe James. Booked one of their personal shopping appointments for myself and 2 friends. We had a great time trying on their latest range of clothes. What made it an even nicer experience was that the owner Donna was on hand to give us advice and suggestions of things that would suit each of us individually. With Donna's help I tried on and bought things I would have never tried on. All 3 of us made purchases and loved this new way of shopping. Will definitely be booking another slot soon.
Beverley Szczech
Jun 18, 2020
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Suzanne Hall
Jun 15, 2020
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Just popped into buy my face mask, a lovely red one from the shirt range. And came out with a beautiful flower as a gift for being one of the first customers back in store.
I didn’t have time to browse today but will be back soon to have a proper look through all the lovely clothes.
Thank you for the gorgeous flowers 💐
I didn’t have time to browse today but will be back soon to have a proper look through all the lovely clothes.
Thank you for the gorgeous flowers 💐
Stacey Foce
Apr 25, 2020
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Jo Lyn Chooi
Apr 18, 2020
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Richard Marrett
Mar 21, 2020
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Lauren Street
Jul 12, 2019
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Sarah Clifton
Jul 04, 2019
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I came across Chloe James Lifestyle whilst looking on the internet for a particular item, which was hard to source in the UK. I was able to purchase the item easily online and it was delivered with speed. Fantastic service! I am thrilled with the item, it's great quality from a little known brand in the UK which offers individualism and at a reasonable price. Having now been introduced to this store, I will be back. I just wish I lived closer to this lovely boutique! However, with the online shop it means I don't have to miss out!
Orca
Jun 17, 2013
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