Johns Of Instow
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Johns Of Instow
We're proud to have been serving our local communities since 1926. We're committed more than ever to help our customers and deliver everything that you need during this time to give secure futures for everyone. Come together with friends and family to enjoy the Johns experience - locally sourced seasonal food, fresh sea air and a warm welcome.

Stay safe & order your delicious homemade, local food & drink and everyday essentials online! We are looking to welcome NEW members to our friendly team in full time permanent & seasonal roles! Our locations are intertwined with our identity. From the produce we choose, to the relaxed, community feel of our coastal cafs & delis - Instow and Appledore are in our DNA.
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We're hugely passionate about food, and we believe that shows in our lovingly collected range of local produce. We've got artisan cheeses and gins, an extensive charcuterie section, lovely rustic breads and so much more. A trip to Johns is an adventure of the senses! Whether for everyday or for entertaining, we've a vast and ever-changing range of delights.
Using our artisan delis as our larder, the Johns cafs offer unrivalled freshness & quality. They are truly special, relaxed & safe places to be for breakfast, lunch & afternoon tea. Family & dog friendly plus NEW outdoor eating areas on Instow Pier & Appledore Quay! Our most popular cafe items are now available to take-away too!
Our oldest established location, Instow deli & caf encapsulates everything we're about. From the carefully curated local produce to the warm, welcoming atmosphere - we'd love you to come and experience all that we have to offer. Here are some insights into what makes North Devon so special, featuring pics from our lovely customers and tips for enjoying the area.
The idyllic fishing village of Appledore provides a perfectly quaint location for our stores, which is a thriving part of the community. Offering a caf, deli & grocers to local customers and visitors, you can be assured that a charming, picturesque harbour-side experience awaits. From crabbing on the quay through to the nearby beauty spots like Northam Burrows, there is lots to do in Appledore.
A North Devon institution since the mid forties, The Beach Hut has been a favourite with beach goers for fantastic ice-creams on a hot day and great local coffee. We think our Beach Hut is the perfect accompaniment to one of North Devon's most picturesque beaches. With the quaint fishing village of Appledore across the water and yachts often sailing past, you couldn't pick a more beautiful spot for a picnic, ice-cream or a walk.
Reviews (10)
Stuart Bullock
Stuart Bullock
Jan 22, 2022
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Superb welcome, service, tea, coffee, cake. Can't be faulted, so many thanks for the effort you all have made for your customers. I'll be back!! 👍
Sali Mustafic
Sali Mustafic
Jan 21, 2022
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I absolutely love this place and try to eat here every time I visit the area. The food, service
and shop areal excellent.
Karen Varnell
Karen Varnell
Dec 11, 2021
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Rude, standoffish staff, no eye contact or manners. The shop was not overly busy. I purchased some items for Christmas, whilst at the till I was not acknowledged at all, before, during or after payment.
Sarah Townsend
Sarah Townsend
Oct 31, 2021
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Beautiful food, great choice and friendly service. We’ve been to John’s in both Instow and Appledore and personally I prefer this one. Yes both are a little on the pricey side but I see it as part of the holiday treat. One day we bought quiches, potato salad and coleslaw with GF chocolate brownies and had a feast in our holiday cottage – it was a heck of a lot cheaper than eating out. The thing that triggered me to leave a review today was seeing two young staff members making an elderly gentleman (clearly a regular customer) feel so warmly welcomed. So nice to see.
James Doel
James Doel
Oct 25, 2021
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A must if you’re visiting Instow. Charming cafe and deli overlooking the estuary and Instow beach. Comes as no surprise that they’ve won national Farmshop and deli awards. It’s a second generation family business - the owners Sue and Anthony are really passionate, hard working and highly knowledgeable. They source amazing produce and have developed a really diverse range. They were also one of the first delis to support and stock my local business’s (Boom Kitchen) curry kits. Coffee, cakes, crab sandwiches and this enormous gooey cheese that I can’t remember the name of are among my favourites
Jeremy Keen
Jeremy Keen
Oct 20, 2021
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A wondrfull quality deli and shop. Lots of local produce and a very wide range from wines to food, comparable with some well known London West End at and well priced. Highly recommended
Lesley Stephens
Lesley Stephens
Sep 29, 2021
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Just had an quintessential afternoon picnic for two make sure you have not had anything else to eat, beautiful fresh and to die for staff really nice well worth a visit. Perfevt👍
Ashley Croft
Ashley Croft
Sep 24, 2021
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My daughter suffers from a dairy allergy and they could not be more considerate of her requirements. Changing and adapting the menu for her. Also me and my whole family received fantastic service from our waitress. The food was exceptional as well. So overall from start to finish was fantastic
Adam Sewell
Adam Sewell
Jun 25, 2021
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Nicely presented cafe and deli with space inside to sit and eat.
We bought coffees to go but they were disappointing. If you pay a premium for a particular kind of coffee (like £3 for a flat white) you expect the person making them to know how to. They were indistinguishable from a milky latte.
Staff were a bit off too when asked if we could use the facilities. Sure this is a COVID issue but if other places allow those taking away to use them, sure they could too. Not a place we would visit again.
Judi Coppel
Judi Coppel
Aug 21, 2020
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John’s on the Pier is a welcome addition to Instow. Friendly, helpful staff on hand to welcome you & the breakfast sandwich was heaven! A little sun trap with great views. The perfect spot to watch the world go by. Whether you eat in or takeaway, the food from the deli is amazing. Fab selection of local gins. There is no hesitation in recommending John’s to all our guests @HartlandForestLodge