White Collar Marketing
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White Collar Marketing
Every day is busy, and you have a minimum of six hours to time record. When you arrive at work, you have the post to read, plus internal management and compliance issues to deal with before you even start your fee-paying work. You want your phone ringing with more instructions, but you're not sure what to do, and you don't have the time to do it.

Did you start the website all singing and dancing with articles and a weekly blog, then you either lost interest or just did not have the time to keep it up to date? Google needs to see life on your website to give it importance; otherwise, it'll die. Lots of new weekly content gives your website the lifeblood it needs as you build up thousands of keywords and opportunities for people to find you on their searches via those keywords.
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I help my clients with legal marketing and content such as website copy, legal blogs, newsletters, emails, LinkedIn profiles and writing information ebooks. I have a background in studying psychology and how influence works. It's a subject that has dominated my career to date. My understanding and application of this knowledge underpin the very foundation of my success as a solicitor, legal copywriter, and mind-reader (read on!).
The way people communicate is going through a revolution. With the advent of social media, PC's, laptops and smartphones, we are now living in an economy with immediate information at our fingertips. Prospective clients want to know more than how long you have been practicing, what university you went to and what cases you have dealt with, or even your expertise.
Content is nothing more than creating a media presence and sharing it online to attract customers. For a law firm, this would start with producing interesting written material for the firm's website. Later this can be expanded as the site grows with legal blogs, videos, regular updates and newsletters via email.
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