This is just a small selection of the problems that we solve for our clients, and we can solve your brand related problems too. Carnoustie based hair salon Fin & Co. thought they needed a website. They thought a website was the most important next step in growing their business. But, as soon as I met Pam Laird, the salon owner, it became apparent that a new website wasn't the priority.
What Fin & Co. needed was a brand that reflected their personality. A brand that could act as a driver for change. One that Pam, her team and clients could get right behind. Gillies & Mackay had no brand. They had no sense of identity. Before they could start the process of marketing the business, they first of all needed a hook to hang everything on.
What Fin & Co. needed was a brand that reflected their personality. A brand that could act as a driver for change. One that Pam, her team and clients could get right behind. Gillies & Mackay had no brand. They had no sense of identity. Before they could start the process of marketing the business, they first of all needed a hook to hang everything on.
Services
You've put blood, sweat and tears into your business, and you're damned proud of your achievements. But, your brand isn't gaining any traction and you're just not connecting with your audience. This my friend, is a business owners kryptonite, and it can sap your strength to the point of giving up. We are a brand and graphic design studio with a mission to make our client's brands look and feel like the superheroes that they deserve to be.
A logos job is to help people connect with your brand. A functional piece of design and not just a pretty face. It helps people to remember feelings and emotions they got from interacting with your brand. When it comes to building a strong brand presence you need consistency in your branding. You need your marketing materials to sing clearly about the benefits and values that your brand has to offer, not just the features.
Do you want to be excited when you show off your logo? Do you want to feel proud and confident whenever you put out some new branding materials? Hell yeah you do, and we're the ones that can bring you that excitement, pride and confidence. In this part of the brand design process we look at your brand's core values, vision and mission statements.
Branding is the strategy that you use to shape how a customer perceives and feels about your brand. It helps them to distinguish you from your competitors and will influence whether they want to do business with you or not. Having great branding can mean the difference between a customer buying a similar product from you or a competitor.
When it comes to creating a successful brand, many business owners believe that all they need is a cool logo and some shiny marketing materials. For you to create a powerful brand you need strong foundations. Working to a brand strategy will help you to build these foundations so that your logo and branding materials can work at their best.
Reviews (14)
Richard Tubb
Oct 14, 2019
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I've had the pleasure of knowing Col for a number of years. When it comes to design, Col is *the* man. He has an amazing eye for detail that helps make the designs he creates true assets for the organisations he works with.
Col has worked with my own business for some time. He is patient, professional, talented and a lot of fun to work with too! It's fair to say that before Col came along, I didn't truly understand the value of good branding and design for a business. Col helped change that viewpoint.
I can't underestimate Col's impact on me personally and my business as a whole. I have watched
Col has worked with my own business for some time. He is patient, professional, talented and a lot of fun to work with too! It's fair to say that before Col came along, I didn't truly understand the value of good branding and design for a business. Col helped change that viewpoint.
I can't underestimate Col's impact on me personally and my business as a whole. I have watched
Imtiaz Ahmad
Oct 09, 2019
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Gabriella Terp
Feb 06, 2019
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Eric Killian
Jan 03, 2019
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My firm is working through the branding process with Pixels Ink and I've been just blown away by the thought, the intentions behind every effort, and the patience as we're going through the branding process together. Being creative is never black and white, but Pixels Ink has helped educate us along the way so that we are informed through the evolution of our branding and logo design. I highly recommend Col and Pixels Ink for all the reason above but especially because of his epic beard. Talk about street cred!
Caroline McKenna
Dec 27, 2016
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Nicest graphic designer ever! Col has the patience of a saint especially when working with those who need educated in all things branding and logos! I met Col around 3 years ago and he has always delivered high quality products, I would have no hesitation recommending Col to other business colleagues, friends and family.
Flora Couper
Nov 30, 2016
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Col really takes the time to listen to you and that is clear in what he produces for you. I didn't appreciate what goes into design and Col manages to get your personality into his design - everything from listening to me, the creative stuff he wizards and the service provided was so worth the investment I made. I couldn't recommend Col and Pixels Ink highly enough.
Martin Huntbach
Oct 02, 2016
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Peter Lowden
Jun 21, 2016
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Cara - Anne Mackay
Jan 25, 2016
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I met Col over 3 years ago now. It was a networking thing but that wasn't why I chose to make contact about my out of date website and dire need for a logo/branding. I chose Col because he is genuinely the nicest person I've ever met in business. He listens to what you need/want/desire, he understands frustrations and irritations about why you've not done it already or what's in your way to get your image sorted. Col is the fixer - Go look at my website see how much it speaks to you through the design and authenticity... It says; we make the best sheds in Scotland. Col does that, he designs you
Pamela Laird
Dec 28, 2015
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I met Col through a bussiness group, by chance I was looking at getting a website and a new image. I had no idea really where to start. Col took me through the process where he got to know myself and the salon. He took this and turned it into what I can only say is an amazing logo, but that's not all, our whole salon has now been designed around this, it has given us a focus and a brand to be proud of. We stand out from the others which is exactly what I wanted. On top of that Col is a great guy with no BS or hidden charges, its all upfront there for you before you start. Thanks Col your a star
Becky Batbaby Smith
Aug 26, 2015
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Nicola Donnelly
Jun 30, 2015
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Simon Knox
Jan 23, 2014
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David Crowe
Aug 30, 2013
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