Cyclist Discount Centre
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Cyclist Discount Centre
Whether you're into mountain biking, BMXing, or touring through the country, we've got the ideal bike for you. Get in touch with us now to discuss your options. Go further than you have previously with our excellent eBikes. We've got touring bikes and more available, so call us now to discuss the amazing hybrid bicycles.

Get in touch with our bicycle store to discuss everything we offer, including professional bike servicing. Based in Stoke-on-Trent, Staffordshire, the team at Cyclist Discount Centre provide excellent cycles, accessories, and more from our bicycle shop. With more than 35 years' experience and links with ACT, we're able to offer a high-quality service, excellent products, and superior customer care.
Services
Call upon the specialists at Cyclist Discount Centre, in Stoke-on-Trent, Staffordshire, when you want to heighten your cycling experience. As a well-known, trusted bicycle shop, we take pride in our expertise. Having excelled in our industry for more than 30 years, we are fully equipped to provide the most efficient and suitable cycling solution for you.
As an eco-friendly form of transport, bicycles are an efficient way of getting from A to B. What's more, bicycles provide a form of leisurely exercise that boosts your wellbeing. At Cyclist Discount Centre, in Stoke-on-Trent, Staffordshire, we offer a spectacular selection of products, including mountain bikes, BMXs, and children's bikes.
Powered by a Bosch engine, our eBikes help you to go further. Our powered bike range includes hybrid road bikes, touring bikes, and more, and this means that we've got something ideal for every cyclist in Stoke-on-Trent, Staffordshire. As a Bosch service centre, we can also offer excellent remedies if you experience wear and tear.
While riding a bike, it is essential that you are equipped with the proper bike accessories. Not only will you look the part, but you will also strengthen the security of your bike. At Cyclist Discount Centre, in Stoke-on-Trent, Staffordshire, we provide an exclusive range of accessories, including bike helmets.
I've had my Cube Delhi Hybrid now for a few months and it's probably the best bike I've ever owned. Took a bit longer than anticipated to arrive, but the staff at cycle discount kept me informed, so no problem. Initially had a bit of a problem with the gearing, but the mechanics at the centre soon sorted this, replacing sprockets at no extra charge.
Reviews (16)
Jackson Slapstickjacko Booth
Jackson Slapstickjacko Booth
Jan 13, 2022
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I needed to to get my bike fixed ASAP and I knew from many years back (when I got my first bike) the was a great bike place on westport Road. Nath Barry and the lads were great, got my bike sorted the following day from dropping it off. Great price too! Thank you 👍
Shaun Tomkinson
Shaun Tomkinson
Dec 23, 2021
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Fantastic customer service. Great choice of bikes and honest genuine staff. Going out of there way to help. The childrens bikes are a different class to the smyths and halfords rubbish. Dont waste your time. I wish i went to cycle discount centre from the start. Thankyou
Graham Rooke
Graham Rooke
Nov 29, 2021
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Haven't had a bad experience in there yet. Feel like I'm paying the right amount for the work/ parts used. Staff are friendly and knowledgeable.
S. B.
S. B.
Sep 07, 2021
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If you are in need of unexpected quick bike repair DON'T BOTHER GOING HERE.
Bike shop is literally next to canal /cycle path. Cyclist's obviously get punctures. If you go to this shop & ask for new inner tube to be put in (so you can continue on your journey especially as you are miles from home) he'll tell you he is "Snowed Under"? He'll fix it if you leave it for "2Days"
Me thinks he may have an "ATTITUDE" problem. Would never go here again.
Plant cycles in Burslem offered to do it immediately.
Anthony Collins
Anthony Collins
Jul 25, 2021
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Brought bike in with issue with gears on Friday 3pm knackered and unusable. By 12 noon Saturday had it totally sorted with new front and rear derailleur, cassette and chain for reasonable price. Best experience of a bike shop in Stoke, strongly recommended.
Susan Copeland
Susan Copeland
Jun 18, 2021
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Very helpful staff, they took the bike outside for my husband to try before purchasing it (he has a knee replacement and needs plenty of room between the seat and the handle bars). He got the bike he wanted and neaded 😊. Much better than a certain place on Festival Park who refused to let him even sit on a bike, despite their head office saying it was OK for him to do so,but when your paying nearly £2,000 you have to get a good fit!!
Kevin Lawrence Tidyman
Kevin Lawrence Tidyman
Dec 22, 2020
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CDC went out there way to make sure my son got the bike we ordered. Big thank you !!
Kieran Hoban
Kieran Hoban
Nov 13, 2020
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The guys at Cyclist Discount Centre and very courteous and knowledgeable. Their repair and servicing are also excellent. Worth a visit if you are looking for a new bike or want some upgrades for your current bike.
Andy Holland
Andy Holland
Nov 11, 2020
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Very friendly & knowledgeable staff. Rang to book my bike in for them to look at. I took it down, dropped it into their shop, simple. No messing around like some bike stores. Great place.
Matt Barnes
Matt Barnes
Aug 31, 2020
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Great quick service on 2 brand new bikes that came delivered faulty from another supplier....and really good price. Highly reccomend.
Lindon Fawcus
Lindon Fawcus
Aug 11, 2020
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Fantastic service from the start, rang them short notice to see if they could fix a part for my bike, no problem from the team and 1 day later my bike is back on the road. Thanks
I know where to go from now on!
Robert Carter
Robert Carter
Mar 31, 2020
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Great service, bent over backwards to pdi and deliver my new bike before a potential lockdown due to the virus. many thanks
Ian Del Plimbley
Ian Del Plimbley
Dec 22, 2019
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Absolutely cracking service great knowledgeable lads and great value for money 👍👍👍👍👍
Samantha Bradley
Samantha Bradley
Sep 19, 2019
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Used them last month for a service on my bike to find them friendly and helpful the bike was serviced sameday no issues. No extra un-needed work either. Basic service and replaced a disk brake and pads as i had got oil on them. Cheerfully explained how to prevent this in the future. I will be back next time i need anything.
Tony Ardito
Tony Ardito
Jul 14, 2019
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Absolutely fantastic service and courtesy from all of the staff I've met, quick turnaround on repairs which is very important as I use my bike for work travel. More than reasonably priced. I simply can't fault these guys for their passion and knowledge for what they do. I won't go anywhere else 👌👍👍👍👍
Steven Kimberley
Steven Kimberley
Oct 14, 2018
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Best bike shop in the area. We went in for advice finding a bigger 'proper' bike for our 4 year old and the staff were really knowledgable and very helpful. They have a fantastic range of kids bikes and we chose a 16" Python Elite, it's lovely. The staff were so helpful that I went back and bought a bike for myself too via my Cycle to Work scheme. 😁. Can't fault the service or the friendliness of the staff and I will definitely be returning again.