We're Leeds's longest-established full service advertising agency, so we like to think we've learned a thing or two over the last 35 years. A successful marketing campaign is far more than a striking design on an A4 page - creative is nothing without intelligent delivery. ATP offers solutions based on imaginative ideas and an understanding of what will resonate in the 'real' world.
Our knowledge spans many industries, including automotive, financial services, healthcare and travel. We'll provide you with the expertise you need to promote your business, increasing sales and energising profits.
Our knowledge spans many industries, including automotive, financial services, healthcare and travel. We'll provide you with the expertise you need to promote your business, increasing sales and energising profits.
Services
Although a highly effective source of enquiries for companies of all sizes, the world of press advertising can be nonetheless daunting. ATP offers expert advice on choice of media, rate negotiation and creative execution to ensure clients reap the best possible return on their investment.
As a leading provider of over 300 luxury escorted tours worldwide, Great Rail Journeys are a frequent advertiser in national press and a wide variety of magazines.ATP delivers this sizeable production task. The artwork requirement is challenging: numerous different tours with unique itineraries, each supplied close to copy deadline with up-to-the-minute pricing and departure details.
As a leading provider of over 300 luxury escorted tours worldwide, Great Rail Journeys are a frequent advertiser in national press and a wide variety of magazines.ATP delivers this sizeable production task. The artwork requirement is challenging: numerous different tours with unique itineraries, each supplied close to copy deadline with up-to-the-minute pricing and departure details.
The success of a direct marketing campaign depends on many factors - creative execution, timing, content and how a piece ties in with complementary marketing channels such as email or TV. ATP's approach to direct marketing is to take an overview that embraces all these considerations to deliver not merely a 'mailshot' but a complete, integrated campaign.
For such an established industry, the possibilities of print media are constantly evolving. ATP's clients have embraced the innovations afforded by digital print and personalisation techniques, which bring an added dimension to how their messages are delivered and assimilated by consumers. As part of an initiative to re-energise fleet sales, SEAT UK briefed ATP to prepare a marketing brochure to target fleet managers and other decision makers.
Due to inflexible production lead times, the client was unable to take advantage of discounted late space newspaper and magazine opportunities. Moreover, the same inflexibility hampered the client's ability to decide advertising content at short notice in response to market changes. To overhaul the client's advertising production process with the objective of reducing production lead times with no loss of content accuracy.
When Age Partnership tasked ATP with bringing a little piece of Yorkshire to their brand new Leeds headquarters, our design team were able to indulge their imagination a little more than usual. By aligning this leading financial services company with classic visual elements - the things that make Yorkshire great - ATP was able to create a quirky but professional environment that perfectly marries the traditional with the innovative.
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