Jungle Green is a boutique marketing research agency offering a full range of research tools, techniques and services. Our organisation, a millennium baby, has now come of age. Janice Guy, the founder of Jungle Green, works with a group of long standing colleagues, on an associative basis.
Our mission is to combine the depth of qualitative and observational research with the measurement and scoping capabilities of quantitative research to give a balanced overall picture.Enabling clients to make informed decisions, gain competitive advantage and move forward with confidence. We operate nationally with a strong presence in the North and East of England and have our base in Bristol, where we shot most of these images.
Our mission is to combine the depth of qualitative and observational research with the measurement and scoping capabilities of quantitative research to give a balanced overall picture.Enabling clients to make informed decisions, gain competitive advantage and move forward with confidence. We operate nationally with a strong presence in the North and East of England and have our base in Bristol, where we shot most of these images.
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Following a degree in Finance and Statistics and a brief near death experience as an Accountant, she gained professional qualifications with the Chartered Institute of Marketing and is now a Chartered Marketer. Over 30 years experience in the Market Research Industry, exclusively on the supply side, typically working on projects that combine both qualitative and quantitative techniques.
We love what we do and try to enhance the wider reputation of the industry and encourage other talented folk to join the industry through our work with schools, universities and professional institutions. Delivering what we promise, trying to exceed expectations and conducting research firmly rooted in reality.
Northern wished to set up a Community Ambassadors' Scheme to promote the use of rail services with Black and Minority Ethnic (BME) and socially excluded groups on their network. Jungle Green has conducted a number of large scale station travel planning surveys over the last few years. These have included one for Greater Anglia at a new station that was in the planning stages at the time of the survey, Cambridge North.
This report details the lived experience of BAME professionals working in the PR industry but has lessons and calls for action that apply to every industry, organisation and individual across the UK and beyond. A sincere thank you from Abby, Julie and I to all those who shared their stories with us in this project.
Following the legal requirement for all organisations with 250+ employees to publish their gender pay gap (GPG) statistics, Jungle Green has been conducting exploratory qualitative research among employees in organisations of all sizes, large and small. Individual depth interviews, focus groups and/or workshops aim to uncover and explore how the GPG may have evolved within a given organization or industry.
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