Guppi

Everyone knows that the foundation of marketing or licensing design begins with the brand identity. But not everyone knows how to pull that together across multiple media of different shapes, sizes, contexts, and how to make a brand present consistently everywhere that a consumer might see it. The name, logo, tagline or slogan, graphics, shapes and colours all create a brand from a design point of view.

To get a brand noticed in a world crowded with designed objects, there's a need to be smarter - but that doesn't mean it has to be over-complicated. Experience and understanding of people and how their visual senses work are the key to branding. And understanding a client and their business requirements is the key to successfully delivering design that works beautifully - whatever the medium.

In recent years we have become extremely adept at games invention. We've worked with established licensed games or entertainment franchises with detailed style guides and we've created new games from nothing but the seed of an idea. The head-scratching doesn't last long before ideas become sculptured into fun and original games that work on their own, or fit with an existing story.

What makes a person creative? Is creativity just being artistic? Is something only creative when it's completely innovative? Having worked with a wide variety of brands and stretched some of our designs to the limit, we can tell you that creativity is as much about problem-solving as it is about making something beautiful or new.