Aris Design & Management

If you are reading this it is likely that you have been given the task of writing a design brief for your companies exhibition stand. We will need to know a bit about your company in order to get a feel for how we should design your exhibition stand.

The size of the company, the number of employees, a rough turnover figure (if you want to provide it as there is a huge difference between how a 100,000 company and a 100,000,000 company should look!)In order to meet your requirements any design agency would need to know where any previous exhibition stand design has failed.

Exhibitions are often a valuable way of meeting new prospective clients. Providing you plan carefully and choose the right exhibition, you could potentially create the foundations for growth in both contacts and sales. Raising your company profile and image being seen at major venues like the ExCel, Olympia or NEC.

Book your exhibition space early! It's always best to book in advance, as it will save you money and give you the opportunity to obtain the best location. If you haven't exhibited at a show before then have a look at the areas, which will get the best footfall, generally around cafes are good as people congregate.

Understand what you want to achieve at each show and its relevance to your industry, don't go to general shows as they are not your specific target audience. Things to consider are staff training, making sure they have the correct knowledge on the products and services and they are not too stretched.

As an exhibitor your main priority is maximising your ROI at an event and this is easier than you may have initially thought. Even if you're new to the tradeshow environment and exhibiting your business! Social media is a great platform for creating a buzz before a show. It's essential that you build awareness for your business and your stand before you exhibit or you risk being outshined by your competitors.