Experts in brand strategy, B2B tech PR and marketing, we drive sales engagement for our B2B technology clients with their relevant audiences. Based in West London with international capabilities, our work style is results-focused while also tenacious, curious and inventive. We also understand your buyers and how to target them with hyper-relevant messages, on the platforms they respond to.
Our team has over 30 years of experience in tech PR, journalism and Comms and we have done it for some of the most powerful Silicon Valley tech organisations in the world. Whether you are a fast-growing tech startup or a tech titan looking for a short-term or long-term commitment, we can help solve your challenges.
Our team has over 30 years of experience in tech PR, journalism and Comms and we have done it for some of the most powerful Silicon Valley tech organisations in the world. Whether you are a fast-growing tech startup or a tech titan looking for a short-term or long-term commitment, we can help solve your challenges.
Services
We are experts in tech PR, brand strategy, and marketing for B2B technology organisations. Founded almost 10 years ago, Positive was established to fill the gaps in the market. Clients were looking for the service and relationships expected in a large agency but delivered at pace but without layers of management who are unfamiliar with the client and its proposition.
We have the expertise not just to wordsmith your brand but to get under the skin of why you are different and how and who you should be selling to. We offer tailored branding and messaging workshops for anyone from startups who are trying to find their place in the market up to tech giants who are looking to make a pivot and need help to rebrand.
Positive is an award-winning agency, we understand tech and can articulate what makes yours different. By investing time and energy to understand your brand, your ethos and your brand's persona we can keep your brand messaging on point and serve bespoke content which is effective, precise and relevant.
Ironically, until recently, the B2B tech sector was uncertain about digital, thanks to traditional engineering-led reserve and an 'anti-marketing' ethos from founders down. We're changing that up. At Positive, 'Digital' is more than a tickbox. We help brands define their Category, create differentiated digital assets and make these assets very consumable.
Positive is part of the Category Design Advisors network. A collection of some of the finest minds in Tech Marketing with direct input into the best-selling management book, Play Bigger. Category Design is the strategic discipline of creating and monetizing new markets in a noisy world. The journey starts with a deep understanding of the problem you solve.
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