With 3 flagship stores across West London dating back to 2000, Pure Barberism isn't just your ordinary barber shop, think of it as a creative hub, we don't just do hair we have great conversations, art on our walls, we put colour in your hair, and plus you get free beer. Whether you're looking for an outrageous change or a simple cleanup, our highly skilled professionals will tailor their fresh, cutting-edge techniques to fit your style.

Personal grooming doesn't end with your visit. You'll leave our salon with great ideas, professional products and expert tips to maintain your look at home.

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Reviews (8)

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James Gooding-Hurst

May 10, 2018

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One of the best places in West London to get a scissor cut at a decent price. Really chilled and friendly atmosphere.

Barbara Zacchino

May 10, 2018

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Coolest saloon in Chiswick ! I met Sue for the first time when she took care of my braids for a boxing event and I immediately fell in love with her work! I did not realise until then that this saloon offered a full range of services for woman too ( cut color and styling ) at very reasonable prices for Chiswick so from now I will carry on going there! The staff is very friendly too and both Darren and Sue makes you feel at home ( and are fun to chat to ) Cannot recommend this place enough !! 10/10 Thank you guys

Cleopatra OBrien

May 10, 2018

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The place is just amazing!! Sue managed to braid my hair very quickly and everyone in my office were jealous I managed to go in my lunch break and have it done when I was back!! Will be definitely going back and highly recommend!!

Ahmed Kaballo

May 10, 2018

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Best and classiest barbers in West London. They made me feel like a-list celebrity and gave me the trim to match. I would definitely recommend them for all hairstyles.

Gianluca Bianchi

Mar 25, 2018

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Great place, love the style inside the shop!!! I've had my haircut with Anca, she is lovely and knew exactly what i wanted! I'll be back soon! :)

Paul Brennan

Mar 18, 2018

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Started going to Pure Barberism about 10 months ago and been going back every few weeks ever since. Ed is an excellent barber and a gent. Excellent at fades and beard trims and styles.

Carol Geraghty

Feb 11, 2018

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Visited the shop with my daughter yesterday. Great staff, great service. Love the style of the shop also. Would thoroughly recommend.

River C.

Jan 19, 2011

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The first impression this place gives is great, with its clean lines and attractive yet masculine decor.

While I've always had my hair done by the same girl, all the staff seem friendly and pleasant. The shampoo and other products used are of a good quality, while the cutting is superb. I've always got what I'm looking for with minimum fuss. The service is good and fast, without me feeling rushed out of the place.

While it costs a pound or two more than some of the other barbers in the vicinity, the overall product offered here is vastly superior to a standard barber.

Highly recommended