Professional Choice began trading over 20 years ago; our aim then was to provide Professional Hairdressers & Beauticians with their favourite products & equipment at the best possible prices. We now have Seven Cash & Carry outlets in the Midlands and provide total UK coverage through www.prohairandbeauty.co.uk.
We are proud of our reputation for high quality of service and our aim remains to deliver our excellent product range at the best possible prices. Branches are located in Birmingham; Coventry; Leicester; Northampton, Corby, Rugeley and Wellingborough. Use the "Our Stores" tab in "Our Services" to locate and get directions to your nearest Store.
We are proud of our reputation for high quality of service and our aim remains to deliver our excellent product range at the best possible prices. Branches are located in Birmingham; Coventry; Leicester; Northampton, Corby, Rugeley and Wellingborough. Use the "Our Stores" tab in "Our Services" to locate and get directions to your nearest Store.
Services
The Affinage range of products can only be sold by appointed distributors, within their exclusive territory areas. Professional Choice can supply in the Midlands Area, e.g. Birmingham, Coventry, Leicester, Lichfield, Northampton, Wolverhampton and surrounding areas. Orders for Affinage products outside of our area cannot be supplied.
Reviews (7)
Cris Perfect
Jan 01, 2021
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Clare Whetton
Aug 20, 2020
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So today my client decided she wanted to embrace her lovely natural white/grey hair from her normal every 4 weeks hair colour as lockdown let her see her roots abit more than usual. It took 6 hours to complete… and with 2 lots of Ice cream to get it as light as i could before her Affinage T21 toner her hair condition did NOT change from her usual healthy silky hair, This was only because the amazing Olaplex and Kitoko treatments were used throughout the colouring service. It was so worth the time and effort to see such amazing results and all amazing products from Professional Choice 😍
Caroline Sanders
Apr 01, 2020
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Greta Feenan
Jan 23, 2020
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Ah, those girls ... and Karl ;) Wonderful, helpful staff. If they haven't got what you want they'll do their very best to find it for you. And I don't have to go over to Rugeley ... Karl delivers to me each week. Great service! I've used Pro Choice for years and I've met them all and they are diamonds ... a credit to ProChoice. Love 'em :)
Abby Louise Maglone
Nov 27, 2019
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Absolutely furious that I placed an order to collect, was running late (AS I AM HUMAN and things like this happen) made contact with the shop to advise I am on my way, arrived at 4.58pm and the shop was closed, I paid £8 in a taxi and you didn’t stay open till 5.00pm on the dot as advertised on the website to allow me to collect my order. Customer service is absolutely shocking!!!! If you can’t hang about 2 minutes for your customers why should I put money in your pockets!!!!
Georgia
Sep 05, 2019
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First visit at the Wellingborough branch, I can assure you I won’t be going there again, the girl behind the till was rude and unprofessional. More interested in checking her phone then helping out her customers. Awful atmosphere, I’ll Continue to get my products from Sally’s. It’s a shame as It was a friend that recommended me to you.
Kim Dorman
May 17, 2019
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