The Safari Store
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The Safari Store
Built to maximise your comfort in the outdoors, find out why our safari clothing & gear is also the best outdoor clothing and the best farm clothing & gear. Authentic, classical safari shirt styling. Shop safari shirts & safari jackets which effortlessly take you from the city to the Serengeti. Your time in the outdoors is precious.

Our clothing and gear is expedition tested to ensure that you make the most of every second of each adventure. We take you from the boardroom to the backcountry; from the couch to your favourite climb. Our women's safari hats combine high level UPF sun protection with safari style to suit all occasions.
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The Safari Store is a UK-based company with its heart in the world's wide-open spaces.

Once a safari guide and, later, working for a London tour operator, The Safari Store's founder Steve Adams created The Safari Store to provide high-end, specialised outdoor apparel to give safari-goers and outdoor enthusiasts the best experiences during their precious outdoor adventures - from exploring local natural attractions to exotic African safaris and adventure travels.As a team, we know the pull of the wilderness.
Children feel the cold faster than adults and so it is important when going on safari to pack a children's safari fleece to keep them warm and snug on early morning and evening game drives and through the African winter. Pack a kid's safari fleece which is made from safari-friendly colours such as brown, greens, and khaki.
It is important that you pack safari-suitable shirts for your children on safari which also offer maximum protection from the elements and defence from most biting insects. Pack children's safari shirts in neutral, natural tones such as shades of khaki, brown, and green. We recommend long-sleeved safari shirts for children with roll-up sleeve tabs over short-sleeved shirts.
The advice below is a summary. Pack men's safari shirts which are made from neutral, natural tones such as shades of khaki, green, and brown. We suggest you pack more men's safari shirts which are long-sleeved safari shirts with roll-up sleeve tabs over short-sleeved shirts - simply as you are able to roll your sleeves up and down when you need to stay cool, keep warm, or to avoid sunburn on your arms.
The advice below is a summary. Pack women's safari shirts which are not only safari-suitable, but which are also safari-styled and allow you to stay comfortable while looking and feeling feminine. As we usually say: stay in a tent on safari; don't wear a tent-shaped shirt. Women's safari shirts can and should be stylish.
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