Database Marketing Counsel
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Database Marketing Counsel
DMC is a specialist, objective consultancy, providing advice and direction on developing the data-driven CRM and marketing strategies to help you achieve these business objectives in a smarter way. We will help you determine your data strategy and our expert consultants will audit your current data, recommend any enhancements and source external information where required.

We will determine segmentation to optimise the effect of your marketing communications and execute analysis to identify the "nuggets of business opportunity" inherent within your company data. DMC provides actionable consultancy, helping companies both large and small become data driven enterprises.
Services
Many organisations have the data in-house that could provide a deeper understanding of current and prospective customers. Our consultancy services assist clients to release the inherent value locked away in their data, and the development of data-driven, customer-focused business strategies designed to optimise profitability, revenue, and customer satisfaction.
DMC was originally established in 1989 as part of The SML Group, one of the pioneers of data-driven marketing in the UK, with Michael Collins as Managing Director. In 1991, DMC broke away from the group and was established as an independent database marketing consultancy by Michael Collins who remains as managing consultant.
The service provides smarter strategies to deliver more sales, more customers and more profit by delivering benefit from analysing customer information to uncover hidden nuggets of business opportunity from the client's database.

The DMC expert consultants provide actionable outcome to drive one-to-one marketing, helping organisations of all sizes (commercial, governmental, educational, charity or membership organisations) to optimise their marketing communications and customer relationships.
Our team comprises experienced exponents of CRM who help businesses maximise their investment in technology. Businesses of all kinds embrace CRM without fully assessing the consequences, or understanding the approach and whether they are fully prepared for it. Look over evaluations free wheres the gold slots.
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