At Marketing Mechanics we know that small businesses don't have a huge amount of money to invest in marketing. Yet it is fascinating to see how some businesses seem to have a winning marketing strategy, yet end up closing down; while others seem to do no marketing at all and simply thrive. That's because marketing isn't just about producing fine looking websites and printed materials.
It's more than that. Quite literally, it's about 'taking a product or service to market'. So many factors have to be right in order for a business to be successful; from market conditions, to location, to the personality of the team. We're a small business ourselves - and we've had over 20 years experience of helping both large and small businesses to achieve success.
It's more than that. Quite literally, it's about 'taking a product or service to market'. So many factors have to be right in order for a business to be successful; from market conditions, to location, to the personality of the team. We're a small business ourselves - and we've had over 20 years experience of helping both large and small businesses to achieve success.
Services
Marketing Mechanics is, and always will be, a small business. Led by one of the founding partners, Tracy Reader (that's me by the way) the business was set up to provide affordable, flexible and effective marketing advice and services for businesses just like ours.
For this reason, I specialise in providing independent advice and support to business owners and managers by helping to develop, plan and manage sales and marketing activities that are right for your individual business.
For this reason, I specialise in providing independent advice and support to business owners and managers by helping to develop, plan and manage sales and marketing activities that are right for your individual business.
Our services have been specifically designed to provide a simple and affordable way for small businesses to define the unique value of their company; and then to plan, create and deliver the right marketing activities, that will be most effective in generating sales for your business.
We do this by working with business owners via Skype, or face-to-face if our localities allow, through either a series of Marketing Strategy Sessions or one of our Marketing Management Packages.
We do this by working with business owners via Skype, or face-to-face if our localities allow, through either a series of Marketing Strategy Sessions or one of our Marketing Management Packages.
What do you want to achieve as a result of your marketing endeavours? We're pretty sure that your answer would ultimately be more sales - or perhaps better quality sales. Having worked with a wide range of businesses, both large and small, over many years, we know that simply doing some marketing isn't enough.
Prior to setting up Marketing Mechanics, Tracy worked in two central London PR consultancies, then at the BBC - first as a publicist and then a marketing communications manager. After leaving the BBC in 2005, Tracy set up The Publicity Network to help small businesses to cost effectively manage their marketing projects.
At Marketing Mechanics we recognise that every client is unique - and that the most important aspects of establishing a good working relationship is trust and flexibility. For this reason, our Services have been created to help our clients access the right marketing support - exactly where they need it, and not where they don't - whilst developing a marketing plan that will be most effective for your unique circumstances.
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