A brand that is engaged. Engagement marketing is trusting your customers to shape your brand. Creation are well equipped to help you communicate with your audience in meaningful ways using relevant and engaging messages - it's what we're good at. Creation will go to great lengths to ensure your brand marketing reaches the target audience and engages them in a tactile way.
Creation are constantly pushing the boundaries of what can be achieved with graphic design, web and digital but always with an eye on the principles of engaging design, usability and clarity - and results drive whatever medium we're using. Creation will help you understand your customer, being a designer, editor, author and critic all in one.
Creation are constantly pushing the boundaries of what can be achieved with graphic design, web and digital but always with an eye on the principles of engaging design, usability and clarity - and results drive whatever medium we're using. Creation will help you understand your customer, being a designer, editor, author and critic all in one.
Services
Our design work is inspired, imaginative and arresting, but we're also excited about what it can do for your business. Great graphic design can move minds, at Creation we focus on the effect it has on your bottom line. Strong graphic design skills underpin everything we do. By this we mean all our work is designed to work beautifully for a purpose.
Engagement Marketing emphasizes your biggest strength - strong relationships with your customers. Traditional marketing seeks a prospect engaged in something else, interrupting them with a commercial message, if they are not influenced by any of the 30,000 messages a day, how will doing the same give you a different result?
Communication is a two-way thing, so we don't just listen. With lots of ideas and experience we can uncover what you want to achieve, and work out how to fully engage your brand. We can help you develop your existing brand or develop a new brand influenced by perceptions, attitudes, beliefs, and behaviours of those you are engaging with across all "touch points" and all interactions.
First, you need a plan. Think about what type of engagement you want from the content you are creating, then think about content that's valuable for your audience, and that encourages the type of engagement you want. At Creation we can make sure your content is on brand message, your values are reflected in every social media channel and its manageable.
For attention grabbing impact, genuine interaction with your customers, and a chance to impress, you can't beat an expertly executed live event. Engagement is most effective when the experience is wrapped up into a campaign that raises awareness and engages with consumers prior to and following a live event, in order to prolong and build on the emotional attachment generated.
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Nigel Lloyd-Jones
Sep 22, 2015
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