London Bride
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London Bride
We are one of London's leading bridal shops with over 40 years of expertise and knowledge in the bridal profession. We stock a large selection of designer wedding gowns featuring both contemporary and classic designs to ensure that you will be able to find the perfect dress for your special day. We have dresses that are available for immediate purchase and dresses that are available to order.

However, we cannot guarantee that all of the dresses we show on our website will be available as stock is subject to change. To avoid disappointment we suggest that appointments for Saturdays are booked two weeks in advance and that you confirm your Saturday appointment on the Friday before by e-mail or telephone.
Services
Adore: This brand new collection from Justin Alexander is prefect for the chic, trendy, budget conscious bride. Sincerity: Sincerity's designers travel the world to purchase the most sought after fabrics, Swarovski Crystals, sequins, embroidery and lace to create the world's most exquisite wedding dresses.
All Sale Dresses 495 and under and 15% Discount on all new orders on full priced items for two days only!. Spaces are very limited due to high demand, so to secure your appointment, please telephone us on 020 7703 6796 or email [email protected] for more information. Please note, our sale appointments are for 45 minutes and there is a 10 charge, redeemable against the price of a dress purchased on the day.
For everyone's safety and peace of mind, we are having to ask for you to come with a maximum of one guest to your appointment. We realise that at this special time you would normally be accompanied by more than one person, therefore we have put in place a Facebook Portal, whereby you will be able to interact with two other people during your appointment.
Although we stock all our designer's wedding dresses in many sizes here at London Bride, we have learnt how useful it can be to stock a range of bridal gowns which is solely and discriminatingly focussed on curvy girls in plus sizes from a size 18UK upwards.

Internationally renowned bridal designer Madeline Gardner has been creating gorgeous ranges of wedding gowns for bridal powerhouse Mori Lee for decades and London Bride are excited to introduce her Julietta range; a collection totally dedicated to making curvy girls look and feel their most fabulous on their wedding day!
If there's one thing that can plunge a bride into sheer panic is finding out they do not have enough time to order 'The Dress' and with the average dress taking 6 months to order many brides have been disappointed, but have no fear! Mori Lee and London Bride have clubbed together to make sure every bride has the chance to get their favourite gown brand spanking new and in time for their big day.
Reviews (12)
Pandora Carroll
Pandora Carroll
Nov 21, 2021
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Thank you to Kim, Molly and all the other staff members at London Bride UK. I loved all of your stunning dresses. The first dress Molly pulled for me was absolutely perfect, I fell in love with it instantly- she had completely listened to what I was looking for, and found something to compliment my body type. However, to help me be 100% sure, both Molly and Kim brought a variety of other dresses in various styles and silhouettes for me to compare. I really thought this was a lovely touch and showed true dedication to making my appointment special. I wasn’t treated as a conveyor belt bride, instead
Andreia J.
Andreia J.
Nov 12, 2021
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I really enjoyed the experience at London Bride UK, it was the one that most pleased me and where I felt most comfortable. They really created a great atmosphere with the songs and the help provided by the person with the dresses, showing how they would fit better, finding solutions, and the help with pictures were really appreciated. She knew to what details to take pictures to. I really felt I was getting married thanks to the atmosphere and support, it felt as a very special moment and I felt special.
Sam Lol
Sam Lol
Nov 07, 2021
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Wow when I mean this is the first place I've ever entered and felt so welcome from the Get go! I called up earlier to enquire and the lovely lady's helped me straight away! When I popped in i was greeted with respect and this made me feel valued. Top people running the place and couldn't of asked for anything more professional
Thank you guys! We will be back.
They also sell wedding dress boxs and amazing beautiful wedding dresses at the best possible price for any budget!!
Must check them out
Diana Rate
Diana Rate
Oct 27, 2021
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This is just a quick message to thank all the staff at London Bride for the support and kindness they have offered me with the wedding dress. You guys have made my experience of being a bride very special.
I tell every single bride to be about this shop and how amazing everyone is at London Bride.
I have been to a few shops before purchasing my dress at London bride - the customer services and value for money is unbeatable.
Thank you again for everything - you ladies are all amazing.
Diana
Diane Holness
Diane Holness
Oct 16, 2021
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The staff are wonderful, very friendly and helpful.There is a wide selection of dresses to pick from at affordable prices. I brought my dress from this shop after falling in love with the dress at first sight, and it did fit so nice. I would highly recommend viewing this shop to find your dream dress for your wedding day.
Kanda Faraj
Kanda Faraj
Oct 01, 2021
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I booked a fitting for my sister, firstly the owner and the front desk assistant struggled to smile, they were actually doing the opposite. Awful customer service for the biggest, most amazing day of your life. The young girl girl assigned to help with the fitting was glum as hell I had to move the train around and adjust my sisters dress.
We then were shown 3 dresses of the cream colour we liked they had limited choice of the dress she liked they didn't have above a size 12. Super impolite, all the ladies in there need to take happy pills, would never reccomend this place it was extremely clickie
Chloe Funnell
Chloe Funnell
Sep 21, 2021
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I said yes to the dress here and I’m so glad I did! Every appointment I had was a pleasant experience for me and my mum, even the appointments that were in the middle of the pandemic were made special. Staff are all so helpful, friendly and give amazing advice. The staff here were all so patient, giving me and my mum time to take lots of photos to remember the moment and we never felt rushed. Also want to mention how reasonable their prices are (the dress I chose here I had tried on in a different shop where it was marked up by hundreds of pounds more!).
The alterations made to my dress so that
Georgia Mosey
Georgia Mosey
Aug 18, 2021
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Amazing service, as soon as my mum and I walked in, we were made so welcome and everyone was so accommodating. Irene in particular made me feel at ease, it was my first appointment and she ensured that it was a smooth and enjoyable process all the way through.
They have a fantastic range of dresses and their service was impeccable! Thank you!
Teri P.
Teri P.
Jun 11, 2017
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My daughter and I had a lovely time choosing a wedding dress in this very friendly shop. This was the first time she had tried on dresses. Jan let her try on as many as she wanted so she could decide what style suited her best. Completely unplanned, we purchased the perfect dress! Since then we have passed many other bridal stores and remain convinced that we made the perfect choice.
Sarah P.
Sarah P.
Apr 28, 2016
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I recently booked an appointment at London Bride UK having found a dress online that they stocked. This was my second day dress shopping and my 5th London shop. From the moment I arrived I was made to feel so relaxed and well looked after by the consultants. There was no sense of pressure, everyone was incredibly friendly and down to earth, and you felt a real sense that all the consultants love their job as they'd get excited about the dresses you were trying on. My consultant made me feel so confident about making such a big decision! She listened to what I liked/didn't liked and gently
Bianca G.
Bianca G.
Mar 04, 2016
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Had a great experience!!! The women were lovely and they helped me find the perfect dress!! I am from America and they helped me put the dress in a carry on safely. I would recommend this store to anyone :)
Qype User Cocoal
Qype User Cocoal
Apr 19, 2008
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London Bride and groom sell bridal and groom clothing. They provide proffesional service and clothing and the staff assist offer help in finding the perfect dress!!!
They also offer alteration services so your dress can fit perfectly. They offer many sizes and even offer a hire service for those who wish to hire your clothes. Bridesmaids dresses are also available. I always saw this shop from the bus window and the dresses at the window mannequin always attracted me, I never missed a glance of the shop window when I was on the bus, but when I entered the shop it was like a fairy tale come true