I have known Ajay for well over 20 years, first as a business acquaintance and then as a friend. In our shop we have for many years stocked a large range of jewellery from A.V.S.Designs which we have found to be of the highest quality. Ajay has a great eye for design and has designed and made many bespoke pieces articles for us.

Ajay has a really refreshing approach to jewellery. His items are interesting and inventive, with a great use of colour and technique. I bowled over by the choice of gemstones and designs. I know that he will always have pieces of jewellery that I definitely want in my collection and to offer to my clients.

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About Report

AVS Designs is a family run business and have been dealing with exquisite fine diamond jewellery for over 30 years now. My father was a master craftsman goldsmith and instilled the passion of gems in me at a young age and it is with this enthusiasm that AVS Designs is thriving today. Ajay Shamji and his select team of artisans work closely with you the client and are passionate about what they do.

Bespoke Report

Bespoke rings, bangles, earrings and necklaces make the perfect gift, especially for your wedding day, anniversary or birthday. I will design and create with you beautiful custom made pendants in white, yellow or red gold, or platinum, set with stunning diamonds, precious stones or a combination of the two in any shape or size.

Precious Metals Report

Everyone has a favourite colour, but when it comes to selecting a precious metal how do you decide? Do you select a colour by its content and durability or to match your skin tones or something else that you wear? But don't despair I will personally help you choose the perfect precious metal that is right for you.

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