DataLase
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DataLase
We provide revolutionary inkless printing solutions for products and packaging to help brand owners connect with consumers in unique and exciting ways. Our technology enables real-time marketing capability and personalisation, allowing brand owners to integrate digital printing at the point in the supply chain where it creates most value and the highest returns.

New and unique marketing campaigns to drive an increased level of consumer engagement and interaction can be realised through the revolutionary capability of Photonic Printing. Our patented laser-reactive colour change pigment technology enables unrivalled reaction to ever changing consumer trends and tastes, whilst maintaining supply chain efficiency, through digital printing.
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DataLase has a long and interesting history stretching over three decades of research, development, and innovation. Originally a spin-out from Nottingham University in UK, the forerunner of DataLase, Sherwood Technology, generated a series of patents around laser-reactive colour change pigment technology.
Want to provide unique marketing campaigns based on time-specific entertainment events that provide the greatest relevance to your consumer? DataLase understands the consumer engagement challenge. As a pioneer in unique laser printing technologies that deliver late stage customisation of products and packaging, we have developed VAReLase Label Solutions.
Do you want to increase the duration, relevance and impact your marketing campaign has with individual consumers?. Are you looking to increase customer loyalty by providing personalised messages through products and packaging? Using our history of innovation in unique Photonic Printing technologies to deliver late stage customisation of products and packaging, we have developed VAReLase Cup Solutions.
Photonic Printing simply means 'printing with light'; more specifically at DataLase it means 'printing with laser light'. Lasers have been used in a variety of different applications for many years and have often been limited to simple ablation and cutting applications, which are less about printing and more about processing of materials.
The DataLase Case Coding Solution is an innovative, highly efficient and sustainable way to apply variable shipping information onto corrugated boxes. A viable alternative to print & apply labels, high resolution inkjet and waxjet solutions, DataLase Case Coding helps eliminate waste and single use plastics from the supply chain.
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