Data is Chris's speciality, he has an innate understanding of it, and more importantly - what can be discovered and leveraged within it. His talents have been a big factor in Marketing Radar successfully implementing bespoke marketing systems, often on very tight timescales, for some of the biggest players in the Travel sector.
He thrives on databases containing contacts in the millions, helping clients make significant improvements to their marketing effectiveness. Chris admits to being a bit of a romantic, so perhaps it's no surprise that his ideal destination is the city of love, Paris. Deb loves nothing more than making a business case to the board of blue chip companies, for an initiative that goes on to deliver substantial payback.
He thrives on databases containing contacts in the millions, helping clients make significant improvements to their marketing effectiveness. Chris admits to being a bit of a romantic, so perhaps it's no surprise that his ideal destination is the city of love, Paris. Deb loves nothing more than making a business case to the board of blue chip companies, for an initiative that goes on to deliver substantial payback.
Services
We can offer whatever planning and support your data driven marketing programme might require here are just some of the services we provide to different clients. We regularly create communication strategies and plans for online, offline and integrated activity. Campaign management can be placed with us to ensure content is accurate, costs are controlled and mailing dates are met.
Having a robust Single Customer View/Single Household View (SCV/SHV) database and a campaign management tool that facilitates both ad hoc and event-triggered, fully-automated, recurring campaigns has led to many success stories. Marketing Radar successfully built a front-end database that equipped the marketing team with a powerful new business tool.
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