Our Brands Welcome to Williams Group Williams has been delivering superior quality alongside exceptional customer service for more than 100 years, making us one of the most respected cars and motorcycle retailers in the North West of England.
About Us Over 100 Years Of Williams Starting out as a family run business in 1909, Williams Group has grown over the years, emerging as one of the most admired suppliers of motoring excellence across the North West of England.Buy Online With Williams Purchase your next vehicle today without leaving the comfort of your own home.
About Us Over 100 Years Of Williams Starting out as a family run business in 1909, Williams Group has grown over the years, emerging as one of the most admired suppliers of motoring excellence across the North West of England.Buy Online With Williams Purchase your next vehicle today without leaving the comfort of your own home.
Services
Williams Group are a premium automotive retailer based in the North West of England, with retail centres in Bolton, Liverpool, Manchester, Rochdale and Stockport. Our franchises include BMW, MINI, Land Rover, Jaguar and BMW Motorrad. Our retail centres are stocked with the very latest models from these top class marques.
The Williams Group is always striving to offer a supreme level of service to all of our customers and one of the ways we can do this is by providing a range of exciting and innovative offers. Covering new and used vehicles as well as a selection of aftersales support services, corporate contracts and Motability leases; we really can supply an incredibly wide range of money-saving offers.
Sell Your Car to a Reputable Centre Considering selling your current car quickly but unsure of what to expect? We can guide you through the process. Car buying services often prove to be the fastest way to sell your car. Simply enter a few details online and they will offer you an estimated price for your vehicle.
You will be contacted by one of our experienced advisors, but if you want to get in touch sooner, feel free to give us a call, or use our Live Chat functionality and we'll be happy to help. Williams Motor Co (Holdings) Ltd is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010).
It's never been easier to invest in your next vehicle, with the online system from Williams Group meaning you can purchase from the comfort of home. Get started by browsing our selection of models today. Buying your next vehicle online makes the entire process effortless and ensures you will never miss out on the model that suits you.
Reviews (10)
Omar Middhat Barnes
Dec 30, 2021
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I recently purchased a brand new F850GSA from Williams BMW . I highly recommend Williams to anyone who is looking at purchasing a motorcycle. I was looked after by a lovely Sales Executive Craig Jones , his service was exceptional he went far and beyond on helping me choose the right bike and made the process very easy and straightforward. A massive Thank you Craig , I love the bike and really enjoyed doing business with you all at Williams BMW and will definitely be buying my future bikes from you guys in the near future!
Tarik Dole
Dec 27, 2021
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Purchased a BMW of these guys, I received better experience at my local corner shop.
1. Took my vehicle out of my name before viewing the vehicle
2. During this current climate car was filthy and still had previous owners dirt
3. Needed to replace 2x rear tyres and wiper blades
4. Salesman Hayden and Daniel the business manager both rude. Save your money and avoid this place go down the road to another main dealer will also be writing to head office
1. Took my vehicle out of my name before viewing the vehicle
2. During this current climate car was filthy and still had previous owners dirt
3. Needed to replace 2x rear tyres and wiper blades
4. Salesman Hayden and Daniel the business manager both rude. Save your money and avoid this place go down the road to another main dealer will also be writing to head office
Khalid Hasan
Dec 10, 2021
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Sonia Athi
Oct 21, 2021
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Have visited this centre on multiple occasions. Although staff are friendly, overly in some cases which comes across as false, the service overall is shoddy. I was sat waiting for my vehicle for 3 hours when it went in for an MOT watching other people come and go. Staff just walked by watching me wait and only upon prompting was told my vehicle had been ready a while and I had been overlooked. They deducted £10 as an apology, a little insulting. Today while waiting for my vehicle I asked about the used cars they had in stock. Someone was bought over to speak to me, he introduced himself, left
Barbara Collinge
Oct 18, 2021
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Collected my new 1 series today and I couldn't have had a better experience. Michelle had been brilliant throughout the whole transaction and I couldn't have had better service. I have always had male car salesmen when purchasing cars and it was really nice having a lady this time. She knew what she was about, knew about the car and was very easy to talk to. All in all brilliant
Robert Craig
Sep 23, 2021
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Exceptional customer service at BMW Williams Manchester. This is our 4th car we have purchased from Williams and have always dealt personally with Angela Ward. From the 1st car we bought Angela has acted in a professional manner and has always been very helpful, welcoming and friendly. She has always had excellent knowledge of the cars which we purchased. We are currently driving a M340i. We bought the car new in May 2021 and despite the problems manufacturers are presently experiencing she was able to locate a car with our specification and colour just going onto the production line. We had the
Richard Gibson
Sep 13, 2021
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Bought bike back in 2018 and the Salesman was brilliant. Bike was great, loved it! I called in 2019 when i wanted to change it he had left but I was promised a call back - that didn't happen so I bought a bike elsewhere. I called again in 2020 and was promised a callback that didn't happen so I bought a BMW from down south. I called again a week gone Friday and gave all of my details an the young lady was going to call me back with figures - never heard from her again! I have now bought a Brand New BMW elsewhere. I even called when I was due to replace my car and they didn't call so I bought a
Tom Fw
Aug 22, 2021
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Came in this morning and Michelle helped me build and customise my beautiful 2 series m sport coupe. The customer service, the help she gave and the fact you could have a laugh really made up my day and made the entire experience enjoyable. I hope her managers see this and she gets recognition. Absolute credit to your team honestly. Would highly recommend to anybody looking to go to this dealership, if you are ASK FOR HER, she's ace. X
Aaron Joseph Clarke
Aug 12, 2021
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I had my car serviced at this BMW and can honestly say the service is 5 star I was greeted by someone called Sophie who was very polite and helpful. I was welcomed and made to feel a valued customer. My only criticism of BMW is that they charged me an additional charge to look for additional work that might need carrying out although they complete a health check free offer charge that does exactly the same . As for the customer service I cannot fault them highly recommend if you want to look after your BMW
Michael Okubajo
May 19, 2021
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No words can describe the amazing experience of getting my new BMW M340i from Williams Manchester. If you want impeccable customer service and all the information you will ever need about your vehicle then ask for David Proctor-Atkinson. David spoon-fed me through the process and made the whole experience enjoyable and helped me get the perfect car. Can’t thank David and Williams Manchester enough. I would recommend them both to anyone!
P.S. The unveiling of the car prior to receiving was the absolute cherry on top! Great stuff.
P.S. The unveiling of the car prior to receiving was the absolute cherry on top! Great stuff.
