Mark Binnersley
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Mark Binnersley
I am a freelance consultant based near Birmingham, West Midlands, and deliver a range of cost-effective marketing communications services, aimed at helping businesses to develop positive and productive relationships with their target audiences. I am also a member of the Alliance of Commercial Writers and have a particular interest in environmental and sustainability issues.
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With nearly 20 years' experience in public relations and journalism, I pride myself on getting results for clients. Additionally, I have built strong business connections with partners in China over the past 10 years. Whether it's strategy, media coverage, social media reach, or engaging content for your website or marketing materials, I'll help you build and maintain a good reputation amongst your target audiences in the UK and Middle Kingdom.
If you're looking for clear, engaging copy for your marketing campaigns, social media posts and profiles or press releases, then I can help. Thanks to rich experience with brands like Marqeta and CashFlows, I understand the intricacies of BIN sponsorship, card issuing, payment processing, ATM estate management, bank transformation and more.
Facebook has announced that it is deprioritising promotional posts by Pages run by businesses, following negative feedback from users who essentially said there was too much hard-selling going on. So I've scrutinised dozens of corporate Facebook Pages in an attempt to find examples of brands that are doing well in terms of not being too promotional.
The key to successful networking, it appears, is not trying to sell you services. Instead, it's about helping others sell theirs. I've been reading a fascinating little book that has certainly changed the way I approach networking. Making your employees experts in their field will do wonders for your business's reputation.
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