Welcome to Vivien of Holloway, where you can find a huge selection of stunning 1940s and 1950s dresses and separates with an authentic vintage charm. Vivien of Holloway was established in 2000. However, the company's origins can be traced back further when lifestyle and fashion enthusiast Vivien started selling her handmade 1950s clothes and accessories at a shop in Kensington Market when she was just 18 years old.
Our 40s and 50s dresses are available in a range of sizes to fit and flatter modern figures - take a look at our handy online size guide to order the perfect clothes for you. As well as vintage dresses, you'll also find trousers, skirts, tops and more, all from authentic 1940s and 1950s patterns. We haven't forgotten about the men either, with stylish shirts available in a variety of designs.
Our 40s and 50s dresses are available in a range of sizes to fit and flatter modern figures - take a look at our handy online size guide to order the perfect clothes for you. As well as vintage dresses, you'll also find trousers, skirts, tops and more, all from authentic 1940s and 1950s patterns. We haven't forgotten about the men either, with stylish shirts available in a variety of designs.
Services
Nestled in the Hustle and bustle of North Londons Holloway Road you find a rather unique little fashion oasis Vivien of Holloway. Never having been a fan of High Street fashion at a very young age Vivien starts reproducing the glamorous look of her movie star icons from the 1940s and 50s. The shop has become a destination for travellers from all over the world with well-cut classic pieces for any occasion.
Here at Vivien of Holloway, we have an exceptional collection of 1940s and 1950s women's clothing which all help make the world a more glamorous place. Based on authentic, original patterns from the 1940s and 50s, our modern reproduction dresses, skirts, shorts, trousers and tops are all beautifully made in London.
The 1940s and 1950s dresses available here at Vivien of Holloway are made in London and are based on authentic, original patterns. As a result, we are confident that we have the most beautiful and best range of vintage-style dresses available. Our modern reproduction designs bring back classic styles to fit modern lives.
Our stylish selection of 1940s and 1950s women's tops here at Vivien of Holloway are based on authentic, original patterns from a golden age of fashion. All of our tops are designed and made in London to tailor classic styles to modern lifestyles.
Show off your pin-up curves in our classic Gypsy Tops, wear our Raglan Blouses to effortlessly go from work chic to a rockabilly rave or match a Slash Neck Top with your favourite Circle Skirt to swing dance in style.Choose the 40s and 50s style women's tops which catch your eye either online or by visiting our Holloway Road store in London.
Show off your pin-up curves in our classic Gypsy Tops, wear our Raglan Blouses to effortlessly go from work chic to a rockabilly rave or match a Slash Neck Top with your favourite Circle Skirt to swing dance in style.Choose the 40s and 50s style women's tops which catch your eye either online or by visiting our Holloway Road store in London.
Here at Vivien of Holloway, we create perfectly-cut vintage-style 1950s skirts which will instantly make you a real show stopper. All of the skirts seen below are based an authentic and original patterns popular in the 1950s, to bring back the most classic of styles. Put a wiggle in your walk every day with one of our pin-up Pencil Skirts.
Reviews (10)
Mary Walsh
Dec 13, 2021
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Rose Ellis
Dec 12, 2021
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I have been buying the 40s trousers for years. The last two I bought have been pilling horribly! I did t even wear them but two times and the pilling was so bad. I have an electric de-pillar and I have to use it non-stop. I have had these pants only 6 months.
Did you buy cheaper material? It shows!!!
Did you buy cheaper material? It shows!!!
Patricia Azzouz
Oct 14, 2021
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Fiona Winter
Sep 09, 2020
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Gorgeous shop. Staff are really helpful offering advice and guidance without being pushy. No pressure to rush and the clothes are to die for. A really lovely experience and one that will truly make you feel special. Well done ladies for creating such a fabulous atmosphere and helping to put great outfits together.
Jingshi Wang
Sep 09, 2020
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I do love the style and the clothes here.
But the service here is terrible! Its really easy to make an order online but too difficult to cancel or make any change. They never reply emails,and always lie on the preorder item.
And the appointment systerm is not working as well. I send several emails and make a lot of phone call,no reply no answer……
If you don't have enough people then you shouldn't be opening the boutique store! I have been waiting for a reply which has completely disrupted my schedule.
But the service here is terrible! Its really easy to make an order online but too difficult to cancel or make any change. They never reply emails,and always lie on the preorder item.
And the appointment systerm is not working as well. I send several emails and make a lot of phone call,no reply no answer……
If you don't have enough people then you shouldn't be opening the boutique store! I have been waiting for a reply which has completely disrupted my schedule.
Rebecca Birrell
Sep 01, 2020
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Visiting Vivien of Holloway sort of felt sort of like a pilgrimage for this vintage enthusiast! It is a holy land of beautiful, well-made, and incredibly flattering clothing. I've been following the brand online since I was a teenager living in Canada, and while commuting to my second London job I would go past the storefront on the bus every day and admire the beautiful displays.
During my time living in London I made a total of three visits to the shop (for a 20 something working minimum wage jobs, some saving up is necessary between trips). The first time I went with the specific mission of
During my time living in London I made a total of three visits to the shop (for a 20 something working minimum wage jobs, some saving up is necessary between trips). The first time I went with the specific mission of
L. B.
Aug 18, 2020
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Elena Mameri
Oct 18, 2019
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Placed an online order yesterday and received everything today! First time buying online but had no time to go to the store. So happy that everything fitted perfect. Just followed the size guide on the website and got myself two new amazing tea dresses. Love how they fit and I’m already looking forward to my next shopping soon!
Amy Nordgren
Aug 16, 2019
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Absolutely one of my favourite shopping experiences in London!! Every one of the ladies are so helpful, even going so far as to tell you if something isn't quite right and ways of fixing it! They've never tried to upsell me and are just the nicest!! For an amazing vintage shopping experience, please make sure to visit them!!!!
S. Avins
Jan 04, 2017
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What a great company, I've bought from this website twice now and I have just been blown away by the product quality and the customer service. I received a dress that had a slight fault in the sewing I let Customer service know, they e-mailed me back straight away and I promptly received a 25% discount.
The website is also very user friendly and well laid out. One feature I really like is that the VAT gets taken off automatically on international orders.
The clothes are stunning, a great fit on a curvy figure and sure to bring out your inner bombshell.
Thank you so much Vivien of Holloway! Good
The website is also very user friendly and well laid out. One feature I really like is that the VAT gets taken off automatically on international orders.
The clothes are stunning, a great fit on a curvy figure and sure to bring out your inner bombshell.
Thank you so much Vivien of Holloway! Good