Howards Funeral Directors
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Howards Funeral Directors
Providing funeral services to the communities of Merseyside, via our funeral homes in Southport and Ainsdale. There are many different types of funerals to choose from, there is no right or wrong way to do them, just the way that feels best. They might be religious or non-religious, large or small and intimate.

If you haven't yet decided what sort of service you would like, take a look at these ideas for unique and special ways to celebrate the life of a loved one, or speak to a member of our team. Our main aim is to help and guide you through the process. We'll listen to you and let you choose the level of support you would like, while guiding you through the practical and legal requirements.
Services
Howard's Funeral Directors are located in Southport and Ainsdale and have been helping and serving local families since 1988. The teams at our Southport and Ainsdale funeral homes will provide advice at every stage of the funeral planning process, and will arrange an individual and unique funeral to help you celebrate the life of your loved one.
Arranging a funeral can feel daunting, particularly if it's something you haven't had to do before. Here at Howard's Funeral Directors we understand what a difficult time this is and it's our main aim to help and guide you through it. Funerals are incredibly personal so everything will be built around your needs.
This quote is an estimate for the costs of the type of funeral that you have selected. One of our experienced team would be happy to support you with any questions and further information to help you create the funeral for your loved one. You can download this quote and print it, email it to yourself, go back and edit any elements you wish to change or contact us to arrange an appointment.
Howard's Funeral Services in Southport is situated on Roe Lane. If you are arriving by car to meet with us or visit your loved one in our Chapel of Rest there is parking available. We can help to plan religious and non-religious funeral services and serve many different faiths. Our experienced and caring team will advise and support you at every stage of the funeral planning process, with a wide range of options and transparent pricing.
Cremations are now the most popular form of funeral. Most people will want a ceremony at the crematorium - using their chapel - but you can also hold the service in a church or other venue of your choice prior to the cremation. It is entirely up to you if you want the service to be religious or non-religious.
Reviews (9)
Ian Tyack
Ian Tyack
Jul 26, 2021
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When my late father passed, we learned that he had an arranged funeral plan in partnership with Howard's. Dealing with this sort of event is never easy, but Derek was very compassionate and helpful in arranging all the details while keeping me apprised throughout removing all the stress.
His recommendations were both thoughtful and well considered, especially in regards to the Rev. Martin who conducted the service. He really exceeded everyone's expectations to provide a service worthy of my father.
On the day, the timing was impeccable and all staff involved were very professional and polite
Kate
Kate
Jul 07, 2021
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We asked Howards to organise our cousins funeral. Much had to be organised at a distance as we live far from his home.
Lyndsey was our first contact, and from the first word, her tone, understanding, organisation and care could not be faulted and it was like a burden being lifted from us. Every detail was carefully and professionally managed and explained.
Derek then took on the main organisation. From the first contact, he was also just what we needed, supportive, considerate and patient. We felt totally safe in listening to his advice, he always listened, always respected any requests, never
James Brown
James Brown
Feb 01, 2021
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This is the third funeral of a very close family member that Howard’s have carried out.
There are no words that could describe the immaculate service that Derek and his team have provided every time. The empathy and attention to detail in the organising of all ceremonies has been second to none.
During what has been the hardest moments in life, the reassurance that they give and the service they provide makes it so much more easier to deal with.
I cannot recommend Howard’s highly enough for the job that they have done on each occasion. I also cannot thank Derek and team enough for their
Ashes Into Glass
Ashes Into Glass
Nov 30, 2020
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It's a pleasure to work alongside Howard's Funeral Directors, they share our commitment to offering their families with the highest standard of service and care.
Serena Kearns
Serena Kearns
Jul 01, 2020
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Went to collect a loved one as arranged told anytime 9/5 . On arrival the receptionist looked very confused to why we where there, we stated that we had come to collect ashes, to be informed that she had no idea, didn’t know where they were and she was on her own and would have to ring her boss Derek. As by luck Derek rang the funeral home to be heard telling the receptionist that he had forgotten and that she was in a room! The receptionist went to look and returned to the phone to ask ‘Under the table’, which was met with yes! So after having to pay half up front because the was no estate
Fran Jackson
Fran Jackson
Jun 17, 2019
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I’d like to make clear that this review is not related to the care of my late Partner by HFD. Whilst having no active part in the process, what I observed as regards the care received by my late partner was ok.
This review relates to the lack of compassion and respect offered me by Carl Howard. Carl and my late partner were old friends, and I had met Carl on a few occasions socially, including being Social Media “Friends”. Whilst I was not the “Client”in this case, I made various attempts , excluding Social Media, to contact Carl. Following a visit to Roe Lane, I was reassured by a gentleman
Sharon Stobbs
Sharon Stobbs
Nov 21, 2016
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My family and I are so grateful to Carl, Nicky and all the team at Howard's Funeral Directors in Southport for their exemplary handling of my Uncle's funeral arrangements. From the very first phone call, we felt we were in good hands and were then fully supported through every step. Carl came out to see us and explained everything very clearly. Nothing seemed to be too much trouble and we were encouraged to ring at any time if we needed their help or advice. The family were impressed by how professional, respectful and efficient Howard's were throughout and also very touched by the genuine warmth
David McAra
David McAra
Aug 17, 2015
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Thank you to Carl and all the team at Howard Funeral Directors from Jayne, Joanne and the family. Warm, sensitive and professional throughout, someone was always available with just the right information or advice or kind word. We felt safe and cared for as he guided us through these important days.
Thank you also to Peter Goulding for his gentle handling of the funeral service. He helped us to remember our mother’s life and delivered our tribute in a personal, positive and uplifting way.
Phil Leigh
Phil Leigh
Jul 14, 2015
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Funerals are never pleasant but I am sure Howards could have done a better job for my dad.Like many of their kind they certainly know how to charge, even with things such as flowers being priced well over market values.I have two main complaints the first being the price for the coffin,we were quoted a price verbally and this was substantially increased on the written quote.I rang to ask why and they apologised and said they would take care of it but when the bill arrived -too quickly in my opinion- we were still overcharged.The other complaint is about the civil celebrant,we provided him with