Novita Furniture Design
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Designer Isaac Sellam works with both interior designers & other professionals and end users. With an eye for detail and beauty, Isaac designs and makes lovely pieces for all rooms in residential properties as well as for boutique hotels and restaurants. He is often asked to create his own design to fit the spaces required or will work with other professionals' designs and concepts.

Together they work to find the right solution each time so that the client is always delighted. Selecting only the finest materials in the same way as a chef chooses only the finest ingredients, Isaac is able to make the pieces our clients desire to the highest standard and quality. If you're looking for a special piece or pieces to enhance your lovely home, we have a range of furniture to suit all tastes and pockets.
Services
When given a commission by a client, we ensure quality by selecting and purchasing only the best timber and other materials for each piece of furniture. Do not hesitate to contact us to find out how we can fulfil yours or your client's furniture requests. Contact us on 020 3532 0704 or 07837 709276.
The Novita Furniture workshop, in Unit 1, Beech Farm, St Albans is a hive of activity and is where Isaac turns his creativity into reality. The workshop is the place where he and his team work together to come up with unique designs and where each piece is lovingly handmade and upholstered for our clients' requirements.
The writing desk was received this afternoon in good order. May I take this opportunity to express my gratitude for this excellent piece of work. Isaac's attention to detail and craftsmanship is without any doubt of highest quality which is so rare these days when production on an industrial scale has almost completely taken over.
We aim to create the highest quality furniture to meet the demands of all our clients, whether interior designers, private individuals or boutique hotels and restaurants. We believe that the best designs arise from a deep understanding of all the materials we use and at Novita Furniture, we have a wealth of experience of working with different timbers, veneers, metal, glass, marble and fabrics - including leather.
We have a range of our own design of beautiful pieces. Professionals either find something on our website they want to show their client and will ask us to make, or sometimes they have their own concept or design that they would like us to bring into reality. We are happy with either approach. All we ask is that our professional and experienced opinions are taken into consideration as well.
Reviews (3)
Lesley Moss
Lesley Moss
Jan 03, 2019
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I'm delighted with my two little stools. They are upholstered in grey and go perfectly with my room but most importantly they are so comfortable. I use one for working at my desk and the other at my keyboard. I wanted something which would be less obtrusive than my old desk chair but still work well and your stool exactly fits the bill. Thank you!
Brooke Copp-Barton
Brooke Copp-Barton
Dec 01, 2018
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Isaac is a master craftsman and I have been delighted with the furniture Novita have made for some of my client projects. Ranging from deep buttoned sofas to marble coffee tables, I have found the furniture to be excellent quality - and totally tailored to my spec. I look forward to working with them again soon.
Ashley Dartnell
Ashley Dartnell
Oct 16, 2018
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I purchased a beautiful coffee table and four upholstered chairs from novita and i am extremely happy with all. The table is STUNNING!!! and extremely well crafted and the chairs are comfortable and very attractive and of the highest quality. Highly recommend!