Cleverly Planned
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Cleverly Planned
As independent financial planners, we'll make sure you can navigate all that life brings with confidence and peace of mind. You know there's more to life than money, but that doesn't mean you want to miss any opportunities or make any mistakes. We know pensions and investments can be a minefield, but we understand that seeking advice can be just as daunting.

Having enough money is one thing, having the desire and courage to use it in a structured and managed way is the real benefit. You helped us to not only create a vision for the future, but to actually put it into practice. For further information on how we treat your personal information, please view our Privacy Notice.
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Yes, we're independent financial advisers, but we're also so much more than that. We're here as your trusted partner to provide a genuinely meaningful service at great value, that helps you to focus on the things that are important to you. Money is undoubtedly complex, emotive and important, but it should facilitate our life rather than drive it.
Sophie is our founder, a highly qualified Chartered Financial Planner, Associate of the Personal Finance Society and Registered Life Planner, driven by making a positive difference to our clients' lives and being proud of the work we do for them.

When first contemplating a career in financial planning, Sophie was told (by a financial adviser, no less) that she was "too clever to be an IFA", which she took as a compliment and decided to do it anyway, earning distinctions in numerous areas and becoming one of very few advisers to have achieved both Chartered status and the Registered Life Planner title.
From day one, Cleverly Planned was set up to be securely operational from anywhere at any time, so there will be absolutely no reduction in service if we are unable to attend our office or see you in person. We will remain (virtually) by your side.

We've been in regular contact with our clients to be a sounding board for any concerns or disruption in their lives throughout the pandemic and much of our planning conversations culminate in the realisation that our health is the most important thing.Without it, money can be somewhat pointless.
Take a step towards financial peace of mind and the confidence to do more of what's important to you. We look forward to welcoming you to a complimentary initial meeting, with no obligation, to give you the opportunity to find out how we may be able to help and to see if we would be a good fit to work together.
Reviews (5)
Clare Wootton
Clare Wootton
Jan 10, 2021
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I contacted Cleverly Planned last autumn having been left in a difficult predicament with respect to my retirement planning by another firm. Sophie and Ben have both been extremely professional, knowledgeable and helpful in resolving my situation to very tight timescales and enabling me to retire last September. I would thoroughly recommend Cleverly Planned for financial planning advice, help and ongoing fund management and indeed have done so to several of my friends.
Kate Dobson
Kate Dobson
Dec 31, 2020
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My husband and I were one of Cleverly Planned’s first clients. The wonderful Sophie Marfell looked after us and opened up options for us that we had never considered.
The result is that we have both been early retired for nearly four years now- and each year at our review the money is at the level it needs to be- even in these difficult times. A totally safe pair of hands and people who understand it’s not just about figures - it’s about something very important - your life ahead and the things you want to do. Totally un- pressured approach, ethical, intelligent and realistic - I wouldn’t
Tina Chambers
Tina Chambers
Jun 14, 2020
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This past weekend my husband and I celebrated our one year of retirement. The first half of that retirement proved difficult due to advice given about our pensions, however, we moved to Cleverly Planned mid year and the process could not have gone any better. Sophie and Ben are very knowledgeable, have a great process in place and were immediately able to take away any pressure we had previously felt.
I cannot praise Cleverly Planned enough. I would certainly recommend them to anyone wishing to discuss pensions and their futures.
Thanks to Cleverly Planned, we are now enjoying the benefits of
Chloe Matthbury
Chloe Matthbury
Jan 24, 2020
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We met with Sophie for an initial consultation and decided we'd definitely be going ahead with Cleverly Planned for our financial planning. The aspect that really drew us to CP was the life planning element, it made so much sense to focus on what we want from life and how to make money work towards that rather than the other way round. The whole process has been really easy and has provided us with a lot of reassurance regarding our future. Would definitely recommend!
ChrisandJen Lawrence
ChrisandJen Lawrence
Oct 17, 2019
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We have worked with Sophie twice over the past 3 years - firstly to help devise a long term plan, and secondly to refine this due to some life changes. Sophie's approach is excellent and she took time to understand our life goals, before even starting to look at financials. As a couple, we always shared a goal to sail around the world ... one day! But with Sophie's support this is becoming a reality; we know what we need to do to make it happen, and are able to make those steps with certainty and clarity. Without Sophie's help we really don't think this would have been possible, and we don't think