The Essential One
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Our story started with the idea of giving new mums and mums to be what they really needed and not what everyone else was trying to tell them they needed. As a new mum - you really haven't a clue what you need for your new baby and end up pouring over websites / looking at list after list and trying desperately to find out what you really do need- believe me- we've been there!

You then spend a fortune on things that sit in the wardrobe or only get worn once - things that many others convinced you needed to buy and many of them are not in any way special or unique. So - that's where we come in. It's simple really!
Reviews (3)
Ana Rocha
Ana Rocha
Jul 09, 2020
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Poor customer service.
Stuck with an item that I want to replace and no answer on Instagram page or by email.
Chloe Matharu Girl & A. Harp
Chloe Matharu Girl & A. Harp
Jan 17, 2020
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Bought maternity clothes from here, a pair of leggings and some underwear. So uncomfortable and elastic so thick and rigid on both the "sleep" bra and leggings that I've had to return.
Ruth Vichos
Ruth Vichos
Sep 16, 2018
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I've always been hesitant to buy from an online company I've never heard of, but thank goodness I did - What a revelation! I ordered a few bits sized newborn and 0-3 months on Friday night and they've arrived today (Thursday) in a beautiful box lined with tissue paper. The quality of the clothes is incredible and the sizing is generous. If my baby girl arrives small like me, we might even get up to 5 months out of the sleep suits. Hurrah! I'll definitely be shopping with you again.