From ideation through to manufacturing, we inspire our clients to imagine something better. We are not constrained by preconceptions or a set of rules. We believe anything is possible. Any product, any process, any material. A new aesthetic, a new device, a new mechanism. We not only imagine the "what if" but we also explore the "how will it be done".
We are creatives not just in an aesthetic sense but as engineers, manufacturers, and in how we apply science. We get our kicks from making things happen and want our clients to prosper from the experience. Our studio was a derelict chapel, revived into a building worthy of the team that sit in it. The dedicated design studio was an in-house project driven by the passion and vision of 3fD's founder, Austen Miller.
We are creatives not just in an aesthetic sense but as engineers, manufacturers, and in how we apply science. We get our kicks from making things happen and want our clients to prosper from the experience. Our studio was a derelict chapel, revived into a building worthy of the team that sit in it. The dedicated design studio was an in-house project driven by the passion and vision of 3fD's founder, Austen Miller.
Services
From rebreathers on nuclear submarines to a new category of children's drinking cups, we provide solutions to a diverse range of industries. 20 years as 3fD has grown a team that it is valuable to the commercial success of any product. Whether developing a new brand or introducing a new addition to an existing brand we harmonise great functional design, elegant form and consistent brand touchpoints.
One of the most common misjudgements of innovation is the assumption that the focus should be on the solution. In fact, it is derived from identifying the problem accurately. Coming to us with a fully considered brief implies that our creativity is to be restricted to implementing "the solution".
We are happy to do this, but engaging with us earlier, when there is just the desire to do something more, allows our creative input to help identify opportunity that may otherwise be missed.Validation of a hypothesis is whatever is necessary to support or refute a thought. We have the ingenuity to devise the means to explore ideas and have many resources at our disposal to conduct the experiments.
We are happy to do this, but engaging with us earlier, when there is just the desire to do something more, allows our creative input to help identify opportunity that may otherwise be missed.Validation of a hypothesis is whatever is necessary to support or refute a thought. We have the ingenuity to devise the means to explore ideas and have many resources at our disposal to conduct the experiments.
At root level we employ designers that are empathetic. We understand that we are designing for people and put this first when we assess our work. We offer an approach to each project that can suit all budgets and remain appropriate for the intended audience. Part of designing for people is making a product fit.
No marker pens! We use 3D sketching to explore ideas. It allows us to reconcile differences between what works as an idea and how it relates in the real world. Using the right tools for the job makes a better appraisal of what is likely to be a good design proposition. Even our first scribbles explore the creative virtues of an idea in the digital 3D environment.
It is a deliberate decision by many to choose a product based on the familiarity they have with its brand. Form, materials and surface finish are used to communicate brand values. We will work with our clients to achieve the appropriate brand language for the right market placement, to express the right core values, and to make a lasting impression through effective brand touchpoints.
Reviews (1)
Giulia Farnetani
Jul 15, 2020
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I contacted 3FD everyday for 3 days to get them to let me talk to a specialist. Once I talked to her (Tamara), she told me she would have come back to me next day. I called the office everyday after the day she told me she would have come back to me, since she did not reach out to me. I received no answer whatsoever until I finally got her on the phone (10 days passed), to hear that the company has no time to take over my project. I’m so shocked with the lack of professionalism that I needed to share for future prospective clients.
