Always In Colour
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Always In Colour
Based in the South West of England, Always in Colour is an independent men's fashion retailer dedicated to curating a high-end collection of premium menswear and heritage workwear profiles. Inspired by contemporary culture and outlived communities, we opened our flagship store in Exeter in the summer of 2017, a spot that now houses a refined retail space to showcase our carefully curated collections of apparel and accessories that we are proud to offer.

Soon afterwards we launched our website as a place for like minded visionaries and creative individuals to shop modernist brands such as A.P.C., Norse Projects, Universal Works and Stepney Workers Club from the comfort of wherever they may be.Our ethos is one sculpted around ecology, construction, fit and quality, whilst our passion for both simplified styling and urbanised utilitarian aesthetic is something that gives our mission a motive.
Services
At Always in Colour we handpick each brand for its individual approach to design, ethics and character to ensure we carry a unique selection of labels that reflect everything we appreciate about design. Refresh your wardrobe with the latest t-shirts from Nike Sportswear and Mollusk as well as casual shirting options and tailored shirts suitable for workwear or occasionwear.
Founded in 1774 in the small German village of Neustadt, 'Birkenstock' is the family name of the brands founder Johann Adam Birkenstock and was originally registered as a shoe-making brand in 1774 in the small German village of Neustadt.

It wasn't until Johann's grandson, who made the revolutionary breakthrough in later years by experimenting with crafted insoles that mould to the shape of the foot, opposed to the traditional flat footbed, that Birkenstock gained a respected following.
As one of the most iconic footwear brands in the world, Converse retains its place within fashion, music and creative history by continually reinventing their classic silhouettes and styles using fabrics, decorative effects and the creative input of guest artists. As famous in music as they are in sport, Converse shoes are a continued symbol of self-expression, made for the individual.
Loyal to Georges Salomon's founding principles and ultimately guided by a wish to create progressive gear that enables like minded individuals to freely enjoy and challenge themselves across the confines of the great outdoors, Annecy-based Salomon is a time honoured and trail orientated outdoor apparel brand renowned for their premium footwear, explorative apparel and their pioneering ski gear legacy.
Named after founders Simon See and Roger Pereira's personal affiliation with the old Stepney Workers Sports Club, an anti-facist and anti-war club established in the '20s, East London's SWC emerges relevant in the modern world with a fresh and forward-thinking 'Freedom of Sport, Freedom of Thought' mentality that commands a liberal-thinking movement across the contemporary market and modern-day society.
Reviews (12)
Rob Brown
Rob Brown
Dec 08, 2021
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Terrible staff. Wouldn't lift a finger to help when I asked. Staff need to be reminded of the basics of good customer service. No wonder its always quiet when I walk past. Avoid :(
Denis Keohane
Denis Keohane
Oct 08, 2021
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Was visiting Exeter for few days for work and looking forward to shopping on my freetime.
Always in colour was recommended to me for trainers and jackets. Could not believe how rude and unfriendly sales assistant was at the shop. Politeness cost nothing. Would not recommend as shopping experience.
Amy Dillon
Amy Dillon
Jul 30, 2021
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Brilliant experience! I had to change the delivery address (twice!) and they were so accommodating, very easy to get hold of, and friendly! My order arrive the day after ordering and is a lovely quality! Overall very impressed, thank you!
Dale Broomhead
Dale Broomhead
Jun 10, 2021
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Bought a pair of Nikes which turned out to have a fault, got in touch with Always in colour and explained the problem they were very professional in dealing with me, I was very impressed with their customer relations. I would definitely recommend em .
Gerry Du
Gerry Du
Jan 07, 2021
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Fast and great service, actually kept in the loop with emails and parcel tracking number too!
Sharon Elizabeth
Sharon Elizabeth
Jan 02, 2021
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Ordered a coat from Always in Colour on Thursday evening. It arrived today - 2 days early. Son thrilled with it!
Jr
Jr
Jul 04, 2020
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Great online selection, got a few bits in the Black Friday sale with v fast delivery.
Ben Payne
Ben Payne
Jun 24, 2020
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Very Happy, ordered Monday evening arrived weds at the crack of sparrows. Love both pairs of Nike I ordered. Smiley face, grinning face, thumbs up. #nomoreemojis
Keith Pearson
Keith Pearson
Mar 02, 2020
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Ordered on a Friday and my new trainers turned up on the Monday. Great service, and I'll be ordering again. We should support more small businesses like this rather than buying from the likes of Amazon or Sports Direct.
Alistair Sunderland
Alistair Sunderland
Jan 11, 2020
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They answered my emailed shipping query immediately. Ordered shoes on Tuesday. In my hand in Western Australia by Friday afternoon. Thank you!
Daniel Cooper
Daniel Cooper
Jan 02, 2020
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Ordered trainers on black Friday and arrived Monday, slight problem with the trainer due to manufacturer not these guys, they solved the issue the same day. Brilliant service with a nice hands on approach. Cannot recommend enough.
Ed Greasley
Ed Greasley
Jul 02, 2019
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Ordered online and it came super fast with no fuss, it was also the cheapest option online as well.