You Must Create
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You Must Create
YMC was founded in London in 1995 by Fraser Moss and Jimmy Collins. Since then, the label has established itself as one of the most enduring and influential independent brands to come out of the UK. Taking its name from a quote by the famous industrial designer Raymond Loewy; "You must create your own design style", YMC is a call to arms; one that influences the very essence of the brand's identity.

Initially inspired by workwear and military clothing, the duo developed the unisex brand around the notion of creating understated and timeless garments. Today, YMC continues to subvert expectations while simultaneously capturing the cultural zeitgeist. Directional yet wearable, each collection is influenced by creative director Moss's passion for music, literature and the arts, and his enduring post-punk, DIY attitude.
Reviews (6)
Stephen
Stephen
Jan 25, 2022
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They don't awnser phone, not good for bissness if clients want to buy ,Strange 🙄
Lucky Traveller
Lucky Traveller
Aug 27, 2021
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I've known the brand since 1997 and I have been missing my London visits to the store because of the various annoyances' of 2020's.
I recently ordered a shirt through the website and I must say I am much happy with its quality and its unique design which attracted many laudative remarks.
Josen Kap
Josen Kap
Jan 30, 2019
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Great shop with interesting clothes. Worth a visit when you are not from the UK.
Madeira Cake
Madeira Cake
Dec 23, 2018
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I Love YMC clothes. Bought couple of T shirts recently very happy with my purchase, expensive but the quality is second to none.
Sasha Koloskov
Sasha Koloskov
Jan 12, 2018
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A great little boutique for elegantly simple and very comfy urban wear. Jumpers, shirts, tees, coats, shoes, accessories, it's all here. They frequently update their collection so it's worth checking back regularly for new styles.
Matt Morris
Matt Morris
Jun 27, 2017
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The shop is well run, the staff are friendly and theres something nice about the way the YMC brand feels.