Prior to founding Agency Insight in 1992, Andrew worked for agencies including FCB and then J. Walter Thompson. He set up BMB Business - backed by BMP, which became the leading agency in the finance, coporate and telecommuncations sector. The agency launched Cable & Wireless and Mercury in the UK. Clients included Halifax, Salomon Brothers, American Express, Costain, Axa, British Aerospace and BP.
He sold his interest in the agency to Omnicom. Andrew has written and appeared in a West End show 'Channel 4' at the Duke of York's Theatre, written several books for Debrett's, and is a regular contributor to Market Leader and Campaign - and he is a book reviewer for The Irish Examiner. He served on the IPA CAP committee for 18 years and has recently served as a judge for the IPA Effectiveness awards.
He sold his interest in the agency to Omnicom. Andrew has written and appeared in a West End show 'Channel 4' at the Duke of York's Theatre, written several books for Debrett's, and is a regular contributor to Market Leader and Campaign - and he is a book reviewer for The Irish Examiner. He served on the IPA CAP committee for 18 years and has recently served as a judge for the IPA Effectiveness awards.
Services
We help manage agency search projects to find the best agencies in the world - across all disciplines. What is the most effective way of briefing, and how can agencies work together more effectively?. We help marketing and procurement teams to choose the right Creative, Digital, Media, Direct, Data and Performance Marketing, PR and sponsorship agencies.
The new 'collaborative client' wants to work directly with the people who can put work out on all platforms within hours, as well as work with brand guardian agencies. Our landscaping process, where we gather intelligent quantitative information and combine this with empathetic interviews with both marketers and their agencies, has proved transformational for clients such as Telefonica and Diageo.
Agency Insight, and our global partners JLBP, have worked in both client companies and in agencies. How should our agency team be constructed, with what kinds of resource - and at what cost?. What kind of bonus and malus performance/KPI framework should we set our agencies, individually and together?.
Whereas client companies sought simplicity in rationalisation, reducing brand marketing from factory based, institutional structures to a single desk in a business park, life is now more complicated (again). Now, a confederation of brands, loosely linked by a common owner has to cope with disparate decision making, and a web of agencies with multifarious disciplines.
Agency Insight attends presentations many times a month. We see the good (and some are magnificent), the bad (see below) and the awful (see below too). You would have thought that, as professional communicators, agencies would have mastered the art of reducing the complex to the simple.
In the last year or so we've tackled quite a few briefs to install (and we use the word purposely) an agency layer of automation, programmatic targeting, and performance marketing.The "D" words loom large - digital and. At Agency Insight we work with companies large and small.
In the last year or so we've tackled quite a few briefs to install (and we use the word purposely) an agency layer of automation, programmatic targeting, and performance marketing.The "D" words loom large - digital and. At Agency Insight we work with companies large and small.
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