In the unbranded world of fresh meat and poultry a shift in marketing was needed to bring Gressingham's remarkable and delicious duck to more people who love the taste of duck but just lack the confidence to cook it. Steve Curzon is retained as Associate Marketing Director to Gressingham and has developed a growth strategy based on repositioning duck as an end-of-the-week treat in contemporary cooking.
New branding and packaging are helping win the battle on the supermarket shelf. New products, recipe marketing, online and off, and targeted advertising and has raised the profile of duck attracting a new generation of duck buyers.
New branding and packaging are helping win the battle on the supermarket shelf. New products, recipe marketing, online and off, and targeted advertising and has raised the profile of duck attracting a new generation of duck buyers.
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Our 'brand first' approach concentrates on the core strengths of each brand we work for. We design the strategy and develop the brand drivers, create the campaigns and manage the marketing operations using the channels most appropriate to the task in hand. These three vital components allow us to effortlessly flex your marketing to the business challenge of the moment.
The specialist expertise & skills we employ are drawn from a team with a wealth of experience as both agency partners & clients across multiple brands. We are always excited about a new marketing challenge & relish the opportunity to chat about brands. We're a friendly bunch & it comes with no obligation on your part and no assumption on ours.
This family-owned producer of slow grown and properly free-range chicken is leading the way lovingly rearing their truly delicious Sutton Hoo Chicken in the heart of the Suffolk countryside. We work closely with the team, near Woodbridge, to share their wonderful story and satisfy the UK's appetite for utterly delicious chicken.
