Throughout my career so far I have been fortunate enough to work with some of the largest brands in the world, gathering over a decade of experience across all areas of the marketing mix. In 2013, at the age of 26, I became a Chartered Marketer through CIM and have been ever since. In 2017 I undertook teacher training training to become a lecturer in marketing and now deliver apprenticeships via The Square Metre.
Over the past couple of years I have been incredibly observant of local business, what they are doing right - and wrong. I wanted to establish The Marketing Bean blog with the aim of inspiring and helping small businesses across the UK. I feel, particularly since the emergence of digital, marketing has been made into an over-complicated and completely misunderstood profession.
Over the past couple of years I have been incredibly observant of local business, what they are doing right - and wrong. I wanted to establish The Marketing Bean blog with the aim of inspiring and helping small businesses across the UK. I feel, particularly since the emergence of digital, marketing has been made into an over-complicated and completely misunderstood profession.
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When I first started my marketing career back in 2006, the digital space was not as it is today. Marketers still followed the guiding principles of the 4p's (and later on the 7p's). Communications were in print and networking was the only way to discover new business opportunities. Whilst digital may dominate many marketing strategies these days, I advise you never ditch the traditional methods.
This week I noticed a huge campaign run by a local business; it must have cost them a small fortune. Upon further inspection there didn't appear to be an inspiring and meaningful message across the campaign; it made me quite sad to think they had spent all of that money and wasted an amazing opportunity to really captivate their audience.
Whether you take a reactive or proactive approach to marketing, it would be a great idea to know where you want to be and what you want to achieve. You may be wondering why i'm even writing about this, "nobody else bothers to plan their marketing". Its true, I am shocked at how many businesses do not even consider planning and setting goals for their marketing.
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