JB Marketing provides freelance marketing management and works with a network of specialist marketing associates. JB Marketing is based in Norwich, Norfolk, UK and was established in 2006 by owner Jenny Bach who has over 20 years of marketing management and marketing consultancy experience. Jenny is a post-graduate and board member of the Chartered Institute of Marketing.
The portfolio provides a few snapshots from her career and shows the breadth of industry and sector experience. Jenny works collaboratively with clients, taking time to understand the business and client ambitions. All marketing, even a simple one-off campaign, is planned strategically to be aligned to the overall goals of the business.
The portfolio provides a few snapshots from her career and shows the breadth of industry and sector experience. Jenny works collaboratively with clients, taking time to understand the business and client ambitions. All marketing, even a simple one-off campaign, is planned strategically to be aligned to the overall goals of the business.
Services
Strategic dominance is not about size nor even market share. In fact, size can go against you, becoming inflexible to market demands and putting greater distance between you and your customers. Real strategic dominance is about success - ensuring that every spend on marketing brings a return.
Strategic dominance is about having a value proposition which is relevant to your audience, turning each contact made from a cold prospect into a receptive customer.Its about nurturing and managing relationships. Learn how you can dominate through strategic planning and a thorough understanding of your audience and brand proposition.
Strategic dominance is about having a value proposition which is relevant to your audience, turning each contact made from a cold prospect into a receptive customer.Its about nurturing and managing relationships. Learn how you can dominate through strategic planning and a thorough understanding of your audience and brand proposition.
Find the difference between being noticed and being remembered. Does the customer feel your brand at every stage of the journey? Can you describe your brand? Does the description make the customer feel valued? Does the brand personality resonate with those who might support it? Brand communication isn't about shouting, its about listening.
What is your proposition and what situation or challenge do they face that requires this proposition? Good communication is planned and it delivers. Are you communicating a message or a story? Do you concentrate on visual design or can you engage all of the senses? Communication is about discovering innovative ways to interact which truly engage the audience.
Is the internet just another direct channel - or is it creating passion and loyalty? The interactivity of the digital world can support marketing strategies at every level. It provides the ideal platform for instant communications and gaining valuable input. We can show you how to make the most of digital channels and enjoy personal interaction with your audience, from fun viral campaigns to interactive chat rooms and professional trading forums.
