Assuretax Accountants
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We are a tight-knit team of friendly and approachable professionals who create an effortless accountancy and taxation experience. We pride ourselves on a personal, customer-centric service, whereby we listen, support and advise on all your accounting needs. We are passionate about working with small and growing businesses both locally in Croydon, and all surrounding areas as well as clients based nationally.

Through the use of modern cloud technology, we have made ourselves accessible to clients from all over the United Kingdom. Our suite of services range from fully comprehensive, end-to-end accountancy and taxation solutions, end of year business accounts only service, and ad-hoc services like VAT returns.
Services
AssureTax is a team of highly qualified chartered certified accountants and business advisers, spearheaded by owner Jayen Patel. Jayen has over 20 years of professional accounting experience, gained from working within both private commercial businesses and accountancy practices. This empowers him with unique insights into financial developments from both sides of the industry fence.
These are a few of the more common questions we get asked by prospective clients considering using our services. If your existing accountant is offering you an excellent pro-active service at a fair fee then stick with them. However, different accountants will save you different amounts of tax and provide different levels of business advice.
Since I have been using Jayen I have found him to be approachable and helpful with any queries or problems I have had. I contacted Jayen when an issue with a Building Society arose, who then acted promptly and efficiently on my behalf, the problem was resolved without any further hassle. A friendly personal service providing for a helping hand through the minefield of accounting.
As a Sole Trader Accounts Limited Company or Partnership, it is important to ensure that your accounts are prepared in line with the correct accounting guidelines and taxation legislation. As your accountants, we ensure that these vital financial statements are prepared correctly readiness of important business decisions business owners are regularly faced with.
It is absolute paramount when you start a new business, to ensure this is set up correctly at the outset. Receiving the correct support and guidance early is very important to avoid problems with the HMRC or Companies House further down the line into your business journey. We will advise of the most suitable business trading vehicle and associated tax implications.
Reviews (10)
Keith Fallwell
Keith Fallwell
Dec 20, 2021
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Positive: Professionalism, Quality, Responsiveness, Value
Helpful, local professionals you can talk to. Great!
Caroline Newton
Caroline Newton
Nov 26, 2021
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Positive: Professionalism, Quality, Responsiveness, Value
I have used Assure Tax for several years now and have always found them efficient, friendly and very helpful
Would highly recommend them, especially if you are looking for an accountant for the first time
Julie B.
Julie B.
Sep 06, 2021
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This company is amazing
They are so helpful and patient. I have to say that I cannot fault them in any way. They took time to explain everything to me and to put my mind at ease. All my calls were responded to quickly and professionally.
I would definitely recommend them to my family and friends
Thank you Antany and Jayen
Mike Mulvey
Mike Mulvey
Aug 21, 2021
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Have used AssureTax Accountants in Brighton Road, South Croydon for around seven years now and always found Jayen and his team to be completely professional and supportive
They are there for advice at any time and speedily deliver their services for small businesses and sole traders alike. I recommend them with absolute confidence.
Cloof Wine Estate
Cloof Wine Estate
Jul 24, 2021
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Positive: Professionalism, Quality, Responsiveness, Value
Assure have been assisting me with my tax for over 10 years and I cannot fault their service. An excellent company who go the extra mile. Thank You Jayen and your team
J. C.
J. C.
Jun 17, 2021
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An excellent accountancy service that has so far met all my business needs and requests. They are on hand and in support.
Steve Upson
Steve Upson
Feb 23, 2021
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Positive: Professionalism
Very easy to deal with. They speak using normal words, not financial gobblydegook. Recommended
Trevor Croissant
Trevor Croissant
Feb 03, 2021
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Positive: Professionalism
I wanted a local firm to do accounts, spoke to Jayen who was friendly and professional. He explained how it would be done. I am happy with Assure's prompt work and look forward to using them for my future
tax affairs. Excellent service 😁
Ray Kelly
Ray Kelly
Jan 28, 2021
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Positive: Professionalism, Quality, Responsiveness, Value
Excellent service. Always available and so helpful. Can't recommend Assure Tax enough.
Vero Riva
Vero Riva
Jun 21, 2020
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Excellent, professional, highly personalised service from the very beginning. Quick response and speedy service offered by knowledgeable and detail-oriented professionals. I would recommend it to anyone looking for a truly professional service without hesitation; I wouldn't trust my accounts to anyone else.