Hello, I'm Helen a B2B Marketing Consultant specialising in marketing planning, marketing reviews, outsourced marketing, campaign management and marketing consultancy in London, Kent and the UK. My specialist niche is working with B2B businesses and professional service firms such as law, solicitors, accountancy and consultancy firms but I also work across a variety of different industries too.
There's some core issue my clients have and that is they struggle to find the time and resources to manage their marketing. Sometimes they just don't know where to start. A marketing plan should be seen as an investment and having one in place is often the difference between a successful or struggling business.
There's some core issue my clients have and that is they struggle to find the time and resources to manage their marketing. Sometimes they just don't know where to start. A marketing plan should be seen as an investment and having one in place is often the difference between a successful or struggling business.
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I have 14 years' marketing experience, am Chartered Institute of Marketing (CIM) qualified and have FCIM status meaning that I am a Fellow of the Institute. My main corporate marketing experience stems from roles at magic circle firms and silver circle firms such as Clifford Chance and Speechly Bircham.
A marketing plan can really help you focus on what your B2B business or professional service firm is trying to achieve. I meet so many different clients that have read every blog going on marketing (is this you?!), have tried to implement what they think best and have just ended up with what I call 'a marketing headache'!
Instead of outsourcing parts of your marketing to a social media agency, copywriter or email marketer, with me you'll find that I have all of these skills under one roof. I can manage your marketing at every step of the way; from your marketing strategy and plan to implementation and then measure its success.
It's that simple. It can often be an uphill battle when you have an ad-hoc marketing project sitting on your to-do pile and you know you are not going to get round to it. Or it could be you're working in a marketing team and have limited resources or expertise to help run and manage your project. You might even find that you just keep putting it off because the thought of starting it can be overwhelming and you don't know where to start.
Marketing can sometimes be a struggle. It doesn't matter if you a Marketing Director in a Silver Circle Law firm or the Partner designated 'to do' the marketing in a small accountancy practice, sometimes we all need an objective set of eyes and ears to talk through our challenges and to brainstorm and talk through the best solutions for them.
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