Marketing is changing faster than ever. It's refreshing, challenging & exciting, which brings new opportunities for your business. We spend time working through research, social data and scientific expertise to understand human behaviour and emotion. We work with you and your team in a fun and inspiring way to create ideas, strategies and activities that will drive your business.
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A typical day may include the team putting their heads together to come up with a creative campaign for a client, writing a complete marketing and PR strategy, managing client digital communications or training a team on how to use social media effectively. In a new digital world which is overflowing with data and user experiences we're all excited about any opportunity to be creative and come up with new and inspiring ideas for businesses.
Our own curiosity and desire to learn helps us to discover new things that we like to share with our clients and the wider industry. The Digital Blonde team regularly attend industry events to speak about digital marketing, social media and understanding human behaviour. Once a year, Karen heads over to the biggest geekfest in the world, SXSW which is a huge interactive and digital festival in Austin, Texas.
You might think this subject doesn't have a lot to do with technology and the latest trends to shape the market - but I would argue differently. Getting to grips with consumers' emotional connection to your brand is essential to being able to use technology to market your business. I honestly believe that understanding human behaviour is the key to successful marketing.
Many of you will know it's my mission to understand more about how human beings form their emotional relationships with food and eating. This task has seen Digital Blonde conducting numerous psychological surveys, experiments and studies exploring how food and hospitality brands make us feel and how much of a role technology and marketing play in this.
An important part of the working day for many of us is tea. It helps remove the mental cobwebs in the morning and clear the cloudiness of a long afternoon. Tea is the fuel that ignites my creativity and I personally won't take on any work-related challenge without a cuppa by my side.
Whether it's a challenging brief, a huge report or an enormous research project, a simple cup of tea calms the nerves and readies the mind and body for the workload ahead.Because tea has been an institution in Britain for hundreds of years, the way we drink it has evolved somewhat. Many of us are now far more likely to be found slurping from a mug than sipping from a china cup and teabags certainly see more use than loose leaves do these days.
Whether it's a challenging brief, a huge report or an enormous research project, a simple cup of tea calms the nerves and readies the mind and body for the workload ahead.Because tea has been an institution in Britain for hundreds of years, the way we drink it has evolved somewhat. Many of us are now far more likely to be found slurping from a mug than sipping from a china cup and teabags certainly see more use than loose leaves do these days.
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