Marketing covers all those activities that ensure your company can understand customer's needs, develop products and services to meet these needs, communicate these products and services to the right market and make a profit. In our experience, many SME's don't have the skills to define a successful marketing strategy or the resources to effectively follow-through on a strategy in the long term.
What this means is that they often spend money on the wrong activities, achieve poor results and are therefore not motivated to continue marketing. It's sad, a waste of time and resources and completely avoidable. The Purple Edge is a marketing company based in Canterbury Kent, offering consultancy, outsourcing, marketing and contract services that can help you to get better results from your marketing.
What this means is that they often spend money on the wrong activities, achieve poor results and are therefore not motivated to continue marketing. It's sad, a waste of time and resources and completely avoidable. The Purple Edge is a marketing company based in Canterbury Kent, offering consultancy, outsourcing, marketing and contract services that can help you to get better results from your marketing.
Services
At The Purple Edge we take a broad view of marketing, considering all aspects of the customer experience and your business to ensure that you are able to develop long-term and profitable relationships with your customers. In this way we help you avoid wasting money on communications that are not properly targeted.
Any business providing products and services to customers is carrying out marketing, but using it more effectively will help you grow faster and more profitably. Professional marketing is not all about promotional campaigns and big budgets - it is about focusing on what will work for you, and ensuring that all your activities are implemented to maximum effect.
The Purple Edge was set up in 2007 by Sharon Wilding, a highly qualified marketing professional. She has an MSc in Marketing and more than 30 years experience across a range of industries, in businesses large and small. She worked at BT, an organisation with a worldwide reputation for excellent marketing, for more than 20 years.
He has an MBA from Henley School of Management and a Diploma in Marketing, but more importantly a track record of delivering financial and operational improvements in both product and service portfolios. His marketing and management experience spans developing and launching services, project management, pricing, geographic expansion, product withdrawal, marketing and supplier selection and management.
At The Purple Edge we don't directly employ a huge staff with every possible skill our clients may need. That means that we don't have people sitting around the office that we have to find work for. We believe that you should only pay for the services your business uses. What we do have is a group of trusted associates with expertise that we can call on if, and only if, we believe it is what you need.
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