The benchmark for outcomes is a minimum of twice our fee in incremental sales over the first three months. If we do not achieve this, you do not pay. The best marketing providers are therefore paid on the achievement of a successful result and not before on the HOPE of a result. The target is a minimum of twice our fee in incremental sales over three months, or you don't pay.
The ideal client has at least 1m online sales, many clients are well known brands with significantly more turnover. Driving traffic to websites is becoming increasingly expensive, plus many target groups are relatively small and reaching saturation. This scenario is reducing response rates and increasing the cost of traffic.
The ideal client has at least 1m online sales, many clients are well known brands with significantly more turnover. Driving traffic to websites is becoming increasingly expensive, plus many target groups are relatively small and reaching saturation. This scenario is reducing response rates and increasing the cost of traffic.
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The agencies that survive this disruption will be paid in part or in whole for the outcomes they achieve, not the inputs they make and the hopeful promises they make. Today just a handful of agencies worldwide are changing, but momentum is gathering, and just like the Darwinian Peppered Moth analogy, those that can't or won't adapt will not survive.
The benchmark for outcomes is a minimum of twice our fee in incremental sales over the first three months. If we do not achieve this, you do not pay. The average outcome over 12 months is 10X our fee in incremental sales - the highest is 29X. The ideal client has at least 1m or Euros or Dollars of online sales; many clients are well-known brands with significantly more turnover.
As a marketing strategy business Peppered Moth has an enviable reputation for writing robust, measurable and actionable marketing plans and strategies. For consultancy, Peppered Moth often works on a combination of fee and payment on results. Throughout my career I have been exposed to the power of marketing strategy and worked amongst others with these brands.
Peppered Moth is continually looking for world-class, high-performance marketing partners. The right partners are scarce. They have a few critical features in common. Their passion and experience is backed up by software that is increasingly algorithmic, big data and AI driven. Peppered Moth is a strategic partner who works with world-class businesses that have similar values and opinions about how marketing is changing.
Our objective at Peppered Moth Marketing is to reduce and ideally remove the risk of digital marketing, not performing as expected. Whatever the circumstances of your business we can help but if you have more than 1m annual on lines sales, you are highly likely to qualify for 100% payment on results.
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