Increase your business revenues and profitability over the lifecycle of your customer's activity. Decrease the elapsed time between customer visits and customer purchases with your business. Improve efficiencies of your marketing activity, optimising your marketing budgets and improving your return on investment. BlacklerRoberts Ltd can help businesses maximise the value of their data through the discovery, defining and delivery of tailored and specific marketing solutions.
I work with clients to turn their goals into achievable, measurable and understood deliverables, helping them to discover their specific Campaign, Analytic and Data requirements, through to the subsequent delivery of a tailored specific client marketing solution to meet their needs and improve their ROI.We workshop with you to discover your marketing objectives and understand the drivers behind these objectives.
I work with clients to turn their goals into achievable, measurable and understood deliverables, helping them to discover their specific Campaign, Analytic and Data requirements, through to the subsequent delivery of a tailored specific client marketing solution to meet their needs and improve their ROI.We workshop with you to discover your marketing objectives and understand the drivers behind these objectives.
Services
Documentation of the steps required to achieve reliable and comprehensive data to support the objectives identified in the Discover Phase. Definition of each data source and data feed, providing details of the structure, content, volume, growth rates and relationship to other data being provided. Delivery of a business context diagram to provide a clear view of the data included as part of a marketing database solution.
Management of the project delivery process to ensure all activities and tasks are completed on time and to budget. Support of the UAT stage, providing guidance on key test phases, scenarios and checks that are required to ensure the solution delivered is fit for purpose. Provision of a standard UAT Template to allow for creation test cases based on the requirements identified in the Discover phase.
Provided onsite and offsite project management with Alterian customers such as Handwriting Without Tears, Direct General, Child Fund International, American Hotel Register, Landsbond der Christelijke Mutualiteiten and other existing clients to deliver Campaign and Data led marketing solutions.
Provided onsite project management and consultancy to deliver the core Campaign Management Use Cases, as part of a larger Customer Experience programme of activities.Recommendations - a complete list of recommendations by three core category areas (Project Governance, Solution Delivery & Account Management), providing details of the recommendation, the initiatives to deliver the recommendation and which findings the recommendation was based on.
Provided onsite project management and consultancy to deliver the core Campaign Management Use Cases, as part of a larger Customer Experience programme of activities.Recommendations - a complete list of recommendations by three core category areas (Project Governance, Solution Delivery & Account Management), providing details of the recommendation, the initiatives to deliver the recommendation and which findings the recommendation was based on.
BlacklerRoberts Ltd provides solution and data consultancy services to Blue Group. Jim's experience in the Data Driven Marketing space and knowledge of marketing solutions enables him to deliver onsite workshops and solution documentation quickly and in a self-sufficient manner.
I have worked with Jim over many years and his continued dedication to the delivery of quality, effective and timely solutions, is a key reason why I will continue to utilise the services offered by BlacklerRoberts Ltd.
I have worked with Jim over many years and his continued dedication to the delivery of quality, effective and timely solutions, is a key reason why I will continue to utilise the services offered by BlacklerRoberts Ltd.
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