Timeframe Timeframe is our application to detect and deliver Event Driven leads, enabling you to react appropriately and in a time sensitive fashion. OfferManager Use your detailed data to create precisely targeted content for each individual customer. Coffee Coffee implements and manages business rules for recency, ranking and channel limiting so you can deliver Optimal Leads.
Event Driven Marketing (EDM) is an approach that determines the correct time to contact a person (Customer Pull) instead of the typical direct marketing approach (Product Push). Banks who have successfully deployed Event Driven Marketing achieve average Customer response rates of between 20% and 50% for their campaigns.
Event Driven Marketing (EDM) is an approach that determines the correct time to contact a person (Customer Pull) instead of the typical direct marketing approach (Product Push). Banks who have successfully deployed Event Driven Marketing achieve average Customer response rates of between 20% and 50% for their campaigns.
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We have worked on projects with some of the Banking industry's leading exponents and had seen the results, the dramatic rise in response rates, the drop in attrition and the reduction in marketing costs. All were key measurable goals for anyone in the marketing department. But the delivery of a workable solution always involved a huge effort.
Event Driven Marketing (EDM) has been proven to be the single most effective technique in marketing. Traditional segment, model, score, campaign marketing gives response rates of 1-3% whereas using EDM results in average response rates of 20-50%! Why? Well simply put, customers respond positively to you and buy things when they need them, NOT when you want them to.
We believe this site is the most extensive and complete source of information on Event Driven Marketing (EDM) on the internet. Here you will find over 30 pages of detail, research and background data on EDM as well as information on our products and services. Please feel free to browse around and don't forget to check out our blog for even more information.
Do you use a specialist CRM marketing tool in order to choose which customer to contact and which product and services to offer? This method of CRM marketing is based around pushing products to customers based on a statistical assessment of their likelihood to accept an offer (Product Push). Research of over 247 different companies across Europe showed that response rates for campaigns using this approach range from 2% to a maximum of 5%.
Do you use a specialist CRM marketing tool in order to choose which customer to contact and which product and services to offer? Do you market to customers as individuals? Only contacting them when they have a need, not when they score well or when you want to sell something? Do you analyse their needs on a daily basis in order to determine the optimum time to offer a product or service?
Reviews (10)
Brittany Merkle
Oct 20, 2021
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Eventricity was the perfect fit for our fairly large wedding! Julia went above and beyond to help me bring my ideas to life! She took an extensive amount of time out of her days to FaceTime me and go through each and every detail. Eventricity arrived in a timely manner on the day of the wedding and they were efficient! Our ballroom looked absolutely stunning - the romantic feel from the variety of candles and high rise flower arrangements was out of this world. I would absolutely recommend choosing Eventricity for your floral needs!
Georgia Kitsios
Oct 11, 2021
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I'm not sure where to even begin. From our very first meeting, I was certain Eventricity was the right team for our wedding! They went above and beyond and executed every little detail we asked for. Planning a wedding can be super stressful as it is, let alone a rescheduled covid wedding, but Julia and her team made picking out flower arrangements and decor SUPER easy. If your unsure about style, they have great suggestions and recommendations. People say you get what you pay for but I feel we received much more! I nearly fell into tears when we were shown our wedding hall because of how gorgeous
Susan Emerson
Oct 08, 2021
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All I can say is WOW WOW the flowers were outstanding, absolutely beautiful, guest and staff at my daughters wedding were full of compliments. The combination of flowers and greenery left a fresh sent in the reception/party room.
The arrangement over the mantel behind the sweetheart table was above and beyond what I imagined, stunning ! Centerpieces on the guest tables were the perfect size, colorful, elegant in a fun way.
Julia was fun and a pleasure to work with, understanding my daughters vision down to the smallest detail, adding sea holly to her arrangements.
Oh and the construction of
The arrangement over the mantel behind the sweetheart table was above and beyond what I imagined, stunning ! Centerpieces on the guest tables were the perfect size, colorful, elegant in a fun way.
Julia was fun and a pleasure to work with, understanding my daughters vision down to the smallest detail, adding sea holly to her arrangements.
Oh and the construction of
Elizabeth Cavanagh
Apr 22, 2021
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Amazing Customer Service!
I had ordered flowers for my girlfriend out of state from a tele florist and revived a call from them late in the day stating they could not deliver the flowers. I was very upset and called Julia and she saved the day! Not only did she deliver them to my friend but they were absolutely beautiful! So thankful to her and her shop! Highly recommend!!!
I had ordered flowers for my girlfriend out of state from a tele florist and revived a call from them late in the day stating they could not deliver the flowers. I was very upset and called Julia and she saved the day! Not only did she deliver them to my friend but they were absolutely beautiful! So thankful to her and her shop! Highly recommend!!!
Brittney Smith
Nov 13, 2020
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I cannot say enough about how beautiful my wedding was. Julia was absolutely amazing with her floral design. The day was romantic and rustic and Julia helped me every step of the way. Planning a wedding during Covid was not easy but Julia put me at ease and every time we met she always asked how I was doing and really took time to listen. The entire day was amazing! I could not have asked for a more pleasant experience. Guests are still talking about how beautiful the flowers were. Thank you Eventricity!
Sandy Ayoub
Aug 21, 2020
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I truly cannot say enough about Phyllis and her team! They were amazing to work with from start to finish. I remember my first time calling to inquire about a florist and I was blown away at how nice and helpful Julia was. Out of all the vendors I had been calling and searching for, once I spoke to Julia I knew I had found the one. I worked with Beth and Phyllis throughout the planning process and they were nothing short of amazing. Phyllis and her team did all the florals for our wedding from my bouquet to decorating our sweetheart table! They listened to every detail and made sure my vision came
Christina Saler
Jul 28, 2020
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Eventricity is nothing short of amazing. I've worked with Phyllis and her team on two Bat Mitzvahs, navigating one through a pandemic. Eventricity's creativity makes every event unique. Phyllis' longstanding relationships with vendors insures a smooth event and the best that the vendor has to offer. Phyllis' team works hard so that you don't have to worry but just enjoy and be present in the celebration.
Raina Shivashankar
Jul 16, 2020
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2020 has been a really tough year. Easily the biggest highlight for us was our wedding which we were lucky enough to sneak in just before the onset of the COVID pandemic. And we will be eternally thankful to Phyllis and her entire team at Eventricity for the huge role they played in making our day so special. We had a traditional Hindu wedding ceremony, and we asked Phyllis to build a custom mandap for us. It is no exaggeration to say that when we saw how she brought our vision to life, our jaws dropped. The mandap (and all the other floral arrangements) was simply stunning. It was *exactly* what
C. Bean
Aug 08, 2016
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Was a best man for a wedding at the bellvue hotel a couple months back and was completely overwhelmed after I offered to help the couple plan the event. Phyllis and all of the members of Eventricity proved immensely helpful to me and everyone in our party trying to organize the wedding. Promises were kept, she always got back to us via email and phone within the hour and set up the venue exactly as we had planned if not better. The whole wedding ended up being a wonderful experience for me and everyone else in attendence. I was suprised to fine such a bad review after looking Eventricity for another
Frank Eckert
Jul 12, 2016
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Hello,
We met with Phyllis at The Fuge in Warminster to have our wedding catered there. The meeting went well until she suggested we serve hot dogs and hamburgers and fried chicken. We agreed on a normal buffet type reception and she said she would contact us within few days. Week goes by wont return our calls, month goes by broken promises never gets back to us. So we had to find a new reception facility ASAP when we had our hearts set on The Fuge (at the time they only used Eventricity). I guess 150 people wasn't worth her time, would have been nice if she was the slightest bit honest and had
We met with Phyllis at The Fuge in Warminster to have our wedding catered there. The meeting went well until she suggested we serve hot dogs and hamburgers and fried chicken. We agreed on a normal buffet type reception and she said she would contact us within few days. Week goes by wont return our calls, month goes by broken promises never gets back to us. So we had to find a new reception facility ASAP when we had our hearts set on The Fuge (at the time they only used Eventricity). I guess 150 people wasn't worth her time, would have been nice if she was the slightest bit honest and had
